Sidekick Strategies

12 min read

5 Steps to Build a Customer-Centric HubSpot Strategy Everyone Will Flippin' Love

George B. Thomas: Aug 26, 2024 2:31:32 PM

You’re a HubSpot specialist (a HubSpot Super Admin, if you will), and you've got all the pieces in place—HubSpot is up and running, your teams are...

11 min read

Top 7 HubSpot Data Hygiene Practices + Tools to Save You Time + Money (+ VIDEO)

George B. Thomas: Aug 20, 2024 12:51:37 PM

Whether you're here for the first time or you're a regular, I’m thrilled to have you along for this ride. Now, let’s be honest—how many of you have...

6 min read

Master HubSpot Data Hygiene: The Super Admin’s Guide to a Squeaky-Clean CRM

George B. Thomas: Aug 15, 2024 10:42:56 AM

If you’ve ever taken a peek under the hood of your HubSpot CRM portal and thought, "This thing needs a serious tune-up," then you’re in the right...

4 min read

What Is Marketing Automation + Why Does It Matter? (+ Examples)

George B. Thomas: Aug 8, 2024 7:30:00 AM

What Is Marketing Automation? (Definition) " \n \n \n \n \n Marketing automation is the use of software and technology (like HubSpot) to streamline,...

6 min read

Your HubSpot CRM Is Now a Communication + Relationship Manager (Act Accordingly)

George B. Thomas: Jul 29, 2024 7:30:00 AM

We're thinking about the idea of a CRM all wrong, folks. I can't believe it's taken me over a decade to realize this, but it took a lightning bolt of...

25 min read

Is HubSpot a CRM? Yes, for Sales, Marketing, + More (Overview + Examples)

George B. Thomas: May 28, 2024 9:14:16 AM

Is HubSpot a CRM? " Yes, HubSpot is a CRM that empowers you to manage your customer relationships across their entire experience with your business...

31 min read

Why Go HubSpot? (Business Growth Guide for 2024)

George B. Thomas: May 20, 2024 11:51:56 AM

Why Go HubSpot? " HubSpot is a Swiss Army knife for business growth, effortlessly and seamlessly marrying marketing, sales, service, and operations...

5 min read

George's totally dope insider's guide to HubSpot reporting (+ examples)

George B. Thomas: Jun 1, 2023 6:00:00 AM

It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your...

2 min read

How to setup HubSpot property groups (super easy video tutorial)

George B. Thomas: Jan 4, 2023 9:12:43 AM

6 min read

HubSpot contacts mastery is how you maximize ROI with HubSpot

George B. Thomas: Nov 4, 2022 3:55:26 PM

I don't care if we're talking about HubSpot for marketing, sales, service, CMS, or operations. That moment when you log into your account for the...