George B. Thomas

Speaker, trainer, catalyst, and overall happy, helpful, humble, HubSpot helper.

Leveraging

4 min read

Leveraging "VOC" Voice of Customer for Business Growth

In a recent episode of the Marketing Smarts Podcast, I interviewed Nate Brown, an outstanding customer experience (CX) expert and senior director of customer experience for Arise Virtual Solutions.

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one year as an agency owner

9 min read

The blessings, tests, and surprises of 1 year as an agency owner (and a whole-ass human)

I always knew that, by the time I sat down to write this retrospective on my first year as an agency owner, that I’d have a lot to say. Now, before I...

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Viral vs. Valuable Business Videos for Sales and Marketing Success

4 min read

Valuable vs. Viral: Business Videos for Sales and Marketing Success: Feat Nick Nimmin

In this episode of the MarketingProfs Marketing Smarts Podcast, we’re digging deep into the power of video. More specifically, we’re talking about...

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Business Communication Based on Value, Passion, and Connection

4 min read

Business Communication Based on Value, Passion, and Connection: Feat Steve Multer

β€œInteractions are every bit as valuable when they're tiny and when they're grand” Steve Multer knocked my socks off when I joined the Marketing Profs...

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George's totally dope guide to HubSpot reporting (+ examples)

5 min read

George's totally dope insider's guide to HubSpot reporting (+ examples)

It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your...

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different is better than better sally hogshead marketing smarts

6 min read

Why different is better than better, feat. Sally Hogshead

"Different is better than better." Sally Hogshead said this during one of her recent talks at MarketingProfs B2B Marketing Forum, and it absolutely...

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hubspot agency partner success

9 min read

Let's be honest, the HubSpot agency model isn't broken β€” we are

When I started out on this journey as a business owner, I told myself the last thing I wanted to do was build another agency.

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B2B Referral Generation - Shifting your Marketing Mindset

4 min read

B2B Referral Generation: Shifting your marketing mindset, feat. John Jantsch

When it comes to referrals for B2B business, a lot of people think that referrals are out of our control – that they just happen if you treat your...

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Trust-building content strategies, feat. Melanie Deziel

3 min read

Trust-building content strategies, feat. Melanie Deziel

Anyone can publish anything they want on the internet:

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Business owners, it's time to make education a priority

5 min read

Business owners, it's time to make education a priority

HubSpot's World Certification Week is right around the corner. So, while education is always on my mind as a lifelong learner, it's especially...

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