Sidekick Strategies

7 min read

How to Become a Master HubSpot of Development with Nicole Casares of HubSpot

George B. Thomas: Dec 13, 2024 1:47:48 PM

If you’re a developer stepping into the world of HubSpot as a website platform, it can feel like there’s a lot to unpack. From understanding the...

7 min read

From Churn to Growth: Fixing Common Post-Sales Challenges with HubSpot

George B. Thomas: Dec 9, 2024 11:22:35 AM

Does your post-sales process feel like a series of dropped balls and missed opportunities? Maybe your sales team closes the deal, but the handoff to...

2 min read

More Than a Feeling: Love as the Fuel for Growth + Connection

George B. Thomas: Dec 6, 2024 9:05:49 AM

8 min read

Maximizing Event ROI: Content Strategies, Budgeting Tips, and Trends

George B. Thomas: Dec 4, 2024 10:13:33 AM

Events for your brand can feel like a double-edged sword. On one hand, events can be seen as non-negotiable—essential for building connections,...

8 min read

From Likes to Leads: Mastering Social Media to Drive Real Business Results

George B. Thomas: Dec 3, 2024 10:28:58 AM

When it comes to developing and executing a branded social media strategy, the challenges you're facing as a business aren't exactly new, right?

2 min read

The Power of Persistence: How to Keep Going When the Going Gets Tough

George B. Thomas: Nov 22, 2024 2:12:37 PM

9 min read

Cracking the Creator Code: SMEs, Influencers, + Thought Leaders in Your Marketing Mix (with Ashley Faus)

George B. Thomas: Nov 21, 2024 11:39:50 AM

Figuring out how to bring creators into your marketing strategy can feel like standing in front of an all-you-can-eat buffet with no idea where to...

9 min read

The Superhuman Framework: Why Love is Essential for Strong Teams + Company Culture

George B. Thomas: Nov 19, 2024 8:29:01 AM

When you think about business, “love” probably isn’t the first word that comes to mind. You’re more likely to think about profit margins, strategies,...

13 min read

Video Marketing Made Simple: Step-by-Step Guide for Businesses (Tips + Examples)

George B. Thomas: Nov 14, 2024 3:36:47 PM

Stop me if you've heard this one before. Video marketing drives qualified traffic, generates leads, and helps sales teams close deals faster with...