Sidekick Strategies

Articles that help you become the HubHeroe of your organization.

Sign Up Today

HubSpot Marketing Hub

From Likes to Leads: Mastering Social Media to Drive Real Business Results with Channing Ferrer

8 min read

From Likes to Leads: Mastering Social Media to Drive Real Business Results

When it comes to developing and executing a branded social media strategy, the challenges you're facing as a business aren't exactly new, right?

Read More
#INBOUND24: AI in Marketing, Pilot or Copilot? (Debate Recap)

4 min read

#INBOUND24: AI in Marketing, Pilot or Copilot? (Debate Recap)

Hey, you. Yeah, you, the marketer staring at the endless stream of AI tools flooding your inbox, wondering, “Is AI really going to help, or is it...

Read More
#INBOUND24: INBOUND Late Show with George B. Thomas (Day Two)

4 min read

#INBOUND24: INBOUND Late Show with George B. Thomas (Day Two)

Hey, hey, hey! Welcome back to another episode of Late Night at #INBOUND24, and folks, we’re diving headfirst into Day 2! I’m George B. Thomas, your...

Read More
#INBOUND24: INBOUND Late Show with George B. Thomas (Day One)

4 min read

#INBOUND24: INBOUND Late Show with George B. Thomas (Day One)

Welcome, welcome, welcome to Late Night at INBOUND with me, your friendly, neighborhood HubSpot Helper—George B. Thomas! We’ve got a great show for...

Read More
5 Ways to Create Human-Powered, AI-Assisted Content (+ Examples)

8 min read

5 Ways to Create Human-Powered, AI-Assisted Content (+ Examples)

The hype around AI and content creation is ... well, let's just call it a "spectrum," shall we? I've heard everything from “AI will revolutionize...

Read More
#INBOUND24: HubSpot's AI-Powered Product Updates (What You Need to Know + Examples)

13 min read

#INBOUND24: HubSpot's AI-Powered Product Updates (All the Details + Examples)

I'm not blowing anyone's mind by saying that HubSpot always drops major announcements at INBOUND—if you’ve been following along, you know they don’t...

Read More
5 Steps to Build a Customer-Centric HubSpot Strategy Everyone Will Flippin' Love

12 min read

5 Steps to Build a Customer-Centric HubSpot Strategy Everyone Will Flippin' Love

You’re a HubSpot specialist (a HubSpot Super Admin, if you will), and you've got all the pieces in place—HubSpot is up and running, your teams are...

Read More
Top 7 HubSpot Data Hygiene Practices + Tools to Save You Time + Money (+ VIDEO)

11 min read

Top 7 HubSpot Data Hygiene Practices + Tools to Save You Time + Money (+ VIDEO)

Whether you're here for the first time or you're a regular, I’m thrilled to have you along for this ride. Now, let’s be honest—how many of you have...

Read More
HubSpot Data Hygiene: The Super Admin’s Guide to a Squeaky-Clean CRM

6 min read

Master HubSpot Data Hygiene: The Super Admin’s Guide to a Squeaky-Clean CRM

If you’ve ever taken a peek under the hood of your HubSpot CRM portal and thought, "This thing needs a serious tune-up," then you’re in the right...

Read More
What Is Marketing Automation + Why Does It Matter? (+ Examples)

4 min read

What Is Marketing Automation + Why Does It Matter? (+ Examples)

What Is Marketing Automation? (Definition) " \n \n \n \n \n Marketing automation is the use of software and technology (like HubSpot) to streamline,...

Read More