4 min read
George B. Thomas: Feb 4, 2026 7:45:01 AM
Here's the thing about most B2B case studies: they're not case studies at all. They're brochures with a different name. "Our client needed a new website. Here's the one we built." That's a portfolio piece, not a story. And it's definitely not...
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5 min read
George B. Thomas: Feb 3, 2026 12:08:07 PM
What if the thing most marketers are afraid of is actually the thing that gives you the biggest edge? Here's the reality.
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3 min read
George B. Thomas: Jan 19, 2026 8:33:23 AM
Lauren Ryan has that rare mix of heart and horsepower. She can talk about legacy and mentorship one minute, then walk you through complex systems the...
2 min read
George B. Thomas: Jan 16, 2026 8:15:00 AM
Brandy Crompton leads like someone who believes momentum matters. She is optimistic, yes. Her favorite color is yellow, and that tracks. But she also...
3 min read
George B. Thomas: Jan 12, 2026 8:00:00 AM
Casey Hawkins did not plan a straight-line career. She built one by saying yes to the next right step, even when it started with something as random...
3 min read
George B. Thomas: Jan 10, 2026 8:15:00 AM
Justine Gaignard does not chase noise. She chases impact. She is the kind of founder who pays attention to what is working, what is not, and what her...
6 min read
George B. Thomas: Jan 9, 2026 9:45:00 AM
There is a place where good ideas go to die. It is called the meeting where everyone agreed it was a great idea, and no one did anything about it. If...
2 min read
George B. Thomas: Jan 8, 2026 8:30:00 AM
Christina Kay has a way of showing up that feels equal parts creative and steady. She has been in the HubSpot world since 2009 and has spent over 15...
6 min read
George B. Thomas: Jan 7, 2026 12:05:10 PM
The most dangerous phrase in marketing is not “we have always done it this way.” It is: “That’s a great idea, let’s add it to the list.” Because the...
3 min read
George B. Thomas: Jan 6, 2026 2:55:21 PM
Anne McDonnell is the kind of person you want on your side when you are trying to figure something out. She is calm. She is thoughtful. And she shows...
