Why go HubSpot Marketing Hub? (HubHeroes, Ep. 16)
At first glance, WHO this episode is for seems obvious, right?
We’re talking to business owners or marketing leaders who are...
Lead Scoring in HubSpot for dummies (HubHeroes, Ep. 15)
Lead scoring is the methodology by which marketing and sales teams quantify the value of a lead in the pipeline – e.g., “Are they...
Change, discomfort, and growth; an unexpected fireside chat (HubHeroes, Ep. 14)
Ask anyone who knows me, one of my favorite nuggets of wisdom to share is, "Sometimes you don't have the day you want, but you have...
How to measure content marketing ROI the right way (HubHeroes, Ep. 13)
“How do we measure the ROI of our content marketing?” It seems like a simple question at first but, hoo boy, it’s loaded like a...
Why go HubSpot Sales Hub? Featuring Kyle Jepson (HubHeroes, Ep. 12)
Gather 'round the HubHeroes campfire, everybody! It doesn't matter you're already using the HubSpot Sales Hub or you're on the...
What's a HubSpot Solutions Architect? Do you need one? (HubHeroes EP11)
Normally when you fire up an episode of the HubHeroes podcast, the title is a dead giveaway of what we're going to be talking...
Why go HubSpot Service Hub? (HubHeroes, Ep. 10)
In the last episode of HubHeroes, we unpacked what customer delight is, how wildly important it is to your business, and how...
What is customer delight and who's responsible + examples (HubHeroes Ep. 9)
What is customer delight and why does it matter? Customer delight, quite simply, boils down to how well you treat your customers....
HubSpot custom properties, objects, and groups 101 + best practices (HubHeroes Podcast, Ep. 8)
Are you ready to have your mind blown? I'm being 100% serious with you right now in asking that question. If you have HubSpot, and...
HubSpot Flywheel: engage phase ... is building trust crap? (HubHeroes Podcast, Ep. 7)
It's INBOUND week, y'all, and as you may remember from last week's episode, your HubHeroes crew are beyond excited for what's to...
What is growth strategy? With Troy Sandidge (HubHeroes Podcast, Ep. 6)
I've been in this game for decades now, and let me tell you something. It doesn't matter what industry you're in or if you're in...
HubSpot INBOUND 2022 prep, pop quiz, and trip down memory lane (HubHeroes Podcast Ep. 5)
Y'all, it's almost here – HubSpot's INBOUND 2022 event, which is dedicated to showcasing incredible thought leadership across...
What are buyer personas really? And who are they? [HubHeroes EP4]
We've already talked about the buyer's journey and creating great content – two foundational elements of what it takes to be...
Demystifying your customer buyer's journey (HubHeroes Podcast, Ep. 3)
Ahhhh, the buyer's journey. On paper, the buyer's journey is the process by which your ideal buyers become aware of their problem,...
What makes great content? (HubHeroes Podcast, Ep. 2)
Great content is the fuel of any powerful inbound strategy – and when you nail how to create great content, attracting the right...
Why HubSpot? Why inbound? (HubHeroes Podcast, Ep. 1)
Welcome to the inaugural episode of The HubHeroes Podcast! Our mission is a bold one – to empower all of you (marketing, sales, and...