In our world, where HubSpot, inbound, and content reign supreme, it's easy to overlook probably THE MOST ESSENTIAL HubSpot tool that exists. No, we're not talking about the blogging tool, the endless email marketing capabilities, HubSpot's social media publishing and scheduling features ... or even the HubSpot CRM!
Ladies and gentlemen, today we're taking a wild and magical tour that will help you rethink entirely the HubSpot tool that your inbound strategy cannot exist without ... but you're likely barely even thinking about it at all.
HubSpot forms.
Now, if you're a long-time listener, first-time caller around these parts, you may have a sneaking suspicion of where my brain is going with this.
Everything begins and ends with the HUMANS here in the HubHeroes universe. Or, in the context of HubSpot forms, you need to look at those faceless contacts you're trying to convert as the soul-filled, nuanced, complex human beings they are. That's where your success begins with HubSpot.
As I shared once before:
"It doesn't matter if you're deeply passionate about the humans you serve and the problems you solve for them, or if you just look at your prospects as human piggy banks. If you don't onboard to HubSpot with a humans-first strategy, you will struggle to achieve the traffic, leads, and sales goals you want."
Whether you're new to HubSpot or have been slinging HubSpot forms for years, this episode mandatory listening for all inbound practitioners. We're digging into the most common mistakes folks make with forms, the undeniably powerful ways you're likely not maximizing your conversion potential, and the psychology of what it means to ask humans for personal information.
So, grab your snack and a backpack ... oh, and don't forget your water bottle!
Take it from Liz and Max! You've gotta stay hydrated, folks! 💧
Because we are about to turn your inbound world upside down. Seriously, you'll never look at your forms in HubSpot the same way again!
What we cover in this episode
- "The moment you start thinking about your forms as conversation points rather than conversion points, everything changes." 🤯🤯🤯
- One form to rule them all, or many forms to get the job done?
- The top three HubSpot forms features we guarantee most of you aren't using!
- What is important to remember when it comes to how people react psychologically to requests for personal information?
- What non-native but awesome HubSpot forms hacks do you love that most don't know about?
- Look conversions still matter, so what are our most powerful tips for nailing the CRO potential of HubSpot forms?
- We talk about the new HubSpot forms beta announcement, hot off the presses!
- And so much more ...
Extra resources
- What is Inbound Physics with Max Cohen (HubHeroes podcast)
- Why HubSpot contacts mastery is the key to your success (+ examples)
- What is the inbound methodology really, and how has it evolved? (HubHeroes podcast with Mark Kilens)
- Sales strategy: How to sell like a human (HubHeroes podcast with Zach Basner)
- What is the HubSpot Flywheel? And is the funnel dead? (HubHeroes podcast)
