Sidekick Strategies
Events
Contact UsSchedule a Strategy Call
HubSpot Updates hero background

HubSpot Updates

Every HubSpot update, broken down for humans.

New features, betas, workflow changes, and platform releases, with George’s take on what actually matters and how to use it in your portal. Read it, apply it, move on with your day.

About HubSpot Updates

HubSpot moves fast. We catch every new feature, beta, and platform change so your portal never surprises you. Read the breakdown, pick up the strategic context, and get back to work.

41
Updates
Daily
Cadence

All Updates

Connect Breeze Agents with G2, Linear, Gong, and AmplitudeUpdate

Connect Breeze Agents with G2, Linear, Gong, and Amplitude

HubSpot Breeze Agents now connect to G2, Linear, Gong, and Amplitude via MCP servers. Learn what changed, how to set it up, and which teams benefit most.

April 21, 2026

Data Agent CRM Data Source: Ask Your Whole CRM at OnceUpdate

Data Agent CRM Data Source: Ask Your Whole CRM at Once

HubSpot's Data Agent now searches your entire CRM in one prompt. Learn what changed, how to use it step by step, and who gets the most value from it.

April 21, 2026

Throttle Marketing Email: Slow Down to Send SmarterUpdate

Throttle Marketing Email: Slow Down to Send Smarter

HubSpot's email throttle now supports 1 email/min over 10 days. Protect deliverability and reduce traffic spikes with slower send rates.

April 20, 2026

Contact Email Logging Rules: Auto-Create Contacts from Incoming EmailsUpdate

Contact Email Logging Rules: Auto-Create Contacts from Incoming Emails

HubSpot's auto-create contacts feature builds CRM records from inbound emails. Here's how to turn it on and optimize your workflow.

April 20, 2026

Create Campaigns from AEO Recommendations in Marketing StudioUpdate

Create Campaigns from AEO Recommendations in Marketing Studio

HubSpot's Marketing Studio now turns AEO blog recommendations into full campaigns instantly. Learn what changed, how to use it, and who benefits most.

April 20, 2026

Breeze Is Eating HubSpot: What the April 2026 Updates Actually MeanUpdate

Breeze Is Eating HubSpot: What the April 2026 Updates Actually Mean

Every major HubSpot April 2026 update threads through Breeze. Reports, calculations, emails, tasks, agents. Here's what it means and what to do this week.

April 17, 2026

Breeze Assistant Now Drafts and Sends Emails from CRM RecordsUpdate

Breeze Assistant Now Drafts and Sends Emails from CRM Records

Breeze Assistant now drafts context-aware emails and sends them directly from CRM records. Learn what changed, how to use it, and who benefits most.

April 15, 2026

Generate LinkedIn Articles from AEO RecommendationsUpdate

Generate LinkedIn Articles from AEO Recommendations

HubSpot's AEO tool now drafts LinkedIn articles from AI search gaps so your brand shows up when ChatGPT, Gemini, and Perplexity answer buyer questions.

April 14, 2026

HubSpot AI Image Creation: Conversational Editing Is HereUpdate

HubSpot AI Image Creation: Conversational Editing Is Here

HubSpot's rebuilt AI image tool lets you generate, refine, and brand images through conversation. Here's what changed, who it's for, and how to use it.

April 14, 2026

Add Trending TikTok Audio to Videos in HubSpot EditorUpdate

Add Trending TikTok Audio to Videos in HubSpot Editor

HubSpot now surfaces trending TikTok audio inside the video editor. Learn what it is, how to use it step by step, and who benefits most from this update.

April 14, 2026

Create Video Clips and Posts in the HubSpot Social ToolUpdate

Create Video Clips and Posts in the HubSpot Social Tool

HubSpot now lets you create AI-suggested video clips and publish them with captions directly in the social composer. Here's what changed and how to use it.

April 14, 2026

Customer Agent Lead Qualification: Your AI Front Desk Is OpenUpdate

Customer Agent Lead Qualification: Your AI Front Desk Is Open

HubSpot's Customer Agent qualifies leads, updates CRM, and books meetings automatically. Here's what changed and how to set it up.

April 14, 2026

HubSpot Dashboard Tags: Organize and Find Dashboards FasterUpdate

HubSpot Dashboard Tags: Organize and Find Dashboards Faster

Label, filter, and bulk-organize HubSpot dashboards by team, project, or campaign. Here's what changed and how to use it.

April 14, 2026

HubSpot Video Editor: Now Available in Marketing Hub Pro and EnterpriseUpdate

HubSpot Video Editor: Now Available in Marketing Hub Pro and Enterprise

Edit and publish TikTok-ready videos in HubSpot. Trim, caption, and brand without switching tools. Here's how it works.

April 14, 2026

Transfer Calls from Customer Agent to IVRUpdate

Transfer Calls from Customer Agent to IVR

HubSpot's new call transfer feature lets you route Customer Agent calls to your IVR. Here's how to set it up and who benefits most.

April 14, 2026

HubSpot Customer Success Rooms: One Shared Space for Every Post-Sale TaskUpdate

HubSpot Customer Success Rooms: One Shared Space for Every Post-Sale Task

HubSpot Customer Success Rooms give CSMs and customers one shared workspace for tasks, docs, and status updates. Here's how to set it up.

April 14, 2026

Customer Agent Embedded Testing: Configure, Test, and Publish with ConfidenceUpdate

Customer Agent Embedded Testing: Configure, Test, and Publish with Confidence

HubSpot's Customer Agent Embedded Testing lets you configure, test, and publish AI agent changes safely. Learn how Draft Mode works and who needs it most.

April 14, 2026

Breeze Assistant Is Now Built Into HubSpot MobileUpdate

Breeze Assistant Is Now Built Into HubSpot Mobile

Breeze Assistant is now built into HubSpot Mobile. Get AI-powered CRM answers, voice dictation, and synced chat history anywhere. Here's how to use it.

April 13, 2026

Create Associations Between Records Based on Existing AssociationsUpdate

Create Associations Between Records Based on Existing Associations

HubSpot's Create Association workflow action now targets related records automatically. Here's what changed and how to set it up.

April 13, 2026

Customer Agent Now Switches Languages Mid-ConversationUpdate

Customer Agent Now Switches Languages Mid-Conversation

HubSpot Customer Agent now switches languages mid-conversation. Here's what changed and why it matters for your multilingual support team.

April 13, 2026

Customized Task Properties and Subtasks in HubSpot CRMUpdate

Customized Task Properties and Subtasks in HubSpot CRM

HubSpot now supports custom task properties and subtasks. Learn what shipped, how to set it up step by step, and which teams will get the most value.

April 13, 2026

Other Shows You May Enjoy

Abstract comic-style background

Ready To Talk?

Need Help Turning HubSpot Updates Into Action?

Sidekick Strategies helps your humans get the most out of every HubSpot update, feature, and tool. Let's make your portal work harder for you.