Sound Familiar?
Your Campaigns Launch But Nobody Knows What Worked.
- You've got 47 workflows running and nobody can explain what half of them do or whether they're even firing correctly.
- Your lead scoring model was set up two years ago and hasn't been touched since, so sales doesn't trust any of the scores.
- Every email campaign is a copy of the last one because your team doesn't know how to build from scratch in the editor.
- Your marketing reports show activity, not results, because nobody set up attribution or campaign tracking properly.
That's exactly what hands-on Marketing Hub training fixes.
The Sidekick Approach
How We Help
Marketing Hub training is live, portal-based education that teaches your marketing team how to use every tool in HubSpot's Marketing Hub with confidence. We don't run through slides or share generic demos. We train inside your portal, with your data, on your campaigns.
Sidekick's approach starts with an audit of how your team currently uses Marketing Hub. We identify the gaps, the misconfigurations, and the features your humans don't even know exist. Then we build a custom training plan that covers exactly what your team needs: email creation, workflow logic, landing page best practices, lead scoring configuration, list segmentation, campaign tracking, and reporting dashboards.
With 124+ certifications across our team and George's 42+ personal HubSpot certifications, your humans learn from practitioners who use these tools every day. Not consultants who read the knowledge base last week.
Your Portal, Not A Demo
Every training session happens inside your actual HubSpot portal using your real contacts, campaigns, and data.
Role-Based Sessions
Your email specialist doesn't sit through CRM training. Each human learns the tools relevant to their daily work.
Recorded For Your Team
Every session is recorded so your humans can rewatch, and new hires can onboard faster.
Ongoing Slack Support
Questions don't stop when the session ends. Your team gets direct access to ask us anything between sessions.
What's Included
What's Included
Custom Training Plan
A role-based curriculum built around your team's skill gaps and Marketing Hub tier.
Live Training Sessions
Interactive, screen-share sessions conducted inside your HubSpot portal.
Session Recordings
Full recordings of every session for rewatching and onboarding future team members.
Email Template Library
Custom email templates built to your brand standards during training.
Workflow Documentation
Written guides for every workflow your team builds or inherits.
Reporting Dashboard Setup
Custom dashboards configured during training so your team knows what to measure.
Lead Scoring Playbook
A documented scoring model your team understands and can maintain.
Post-Training Assessment
A practical check-in to confirm your humans can execute independently.
Exact deliverables are scoped during your strategy call based on your goals, timeline, and current setup.
How It Works
From First Call To Results
Discovery
We audit your current Marketing Hub setup, interview your team, and identify skill gaps and misconfigurations.
Custom Curriculum Design
We build a role-based training plan tailored to your Marketing Hub tier, team structure, and campaign goals.
Live Training Sessions
Interactive sessions inside your portal covering email, workflows, landing pages, lead scoring, and reporting.
Ongoing Support
Post-training Slack access, recorded sessions, and a 30-day check-in to make sure everything sticks.
Is This Right For You?
Is Marketing Hub Training Right For You?
This Is For You If...
- Your marketing team has Marketing Hub but only uses email and forms.
- You've got workflows firing that nobody fully understands.
- Your team copies last month's email every time instead of building strategically.
- You want your humans to own the platform instead of depending on an agency for every change.
- You recently upgraded your Marketing Hub tier and need to learn the new features.
This Isn't For You If...
- You don't have HubSpot Marketing Hub yet. You'll need implementation first.
- You're looking for someone to run your marketing for you. This is training, not managed services.
- Your team isn't willing to dedicate time to learning. Training only works if humans show up.
Common Questions
