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Sidekick Events

Free webinars, workshops, and live sessions on HubSpot, AI, and content strategy. Practical frameworks your team can use the same afternoon.

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Featured Training

Build Your AI Content System From Scratch

Four weeks of hands-on training with George B. Thomas. Learn Claude Code, encode your brand voice, publish at scale, and build your own AI agent team.

Wk 1May 4Wk 2May 11Wk 3May 18Wk 4Jun 1
Enroll Now$299Mondays 11 AM ET

Upcoming Events

Don't Miss What's Next

APR24
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: April 24

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
APR27
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
MAY1
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: May 1

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
MAY1
UpcomingWebinar

Building Your AI Content System: From Zero to Hero in 8 Weeks

Build Your Brand's Digital Identity Document

AI can't write in your voice if you've never defined it. This session walks you through creating the digital identity document that becomes your AI's operating manual. Your brand values, voice, tone, audience, and the "essence" that makes your content sound like you. Not generic. Not robotic. You.

Speaker: George B. Thomas

Register Free
MAY4
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
MAY4
UpcomingTraining

Building Your AI Content System: From Zero to Hero in 8 Weeks

AI Content System: Claude Code Foundations

Install and configure Claude Code, understand context windows and project structure, write your first production prompts, and build your first article draft from scratch.

Speaker: George B. Thomas

Enroll Now
MAY8
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: May 8

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
MAY11
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
MAY11
UpcomingTraining

Building Your AI Content System: From Zero to Hero in 8 Weeks

AI Content System: Brand Voice + Content Creation

Create your brand identity document set, encode your voice and tone rules, turn Claude Code into a writer that sounds like you, and build content workflows for articles, social, and email.

Speaker: George B. Thomas

Enroll Now
MAY15
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: May 15

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
MAY15
UpcomingWebinar

Building Your AI Content System: From Zero to Hero in 8 Weeks

Set Up Your AI Partner the Right Way

Most teams treat AI like a fancy autocomplete. This session shows you how to set up ChatGPT, Claude, and other AI tools as real content partners. Custom instructions, project workspaces, persistent memory, and the configuration that turns a generic chatbot into a team member who knows your brand.

Speaker: George B. Thomas

Register Free
MAY18
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
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Let's Build Your Strategy Together

Events are just the start. Book a free strategy call to see how Sidekick can help your team flourish with HubSpot and AI.