Upcoming Events
Don't Miss What's Next
The Latest Updates Show
The Latest Updates Show: April 24
Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.
Speaker: George B. Thomas
HubHeroes Podcast
HubHeroes Podcast: Live Episode
Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.
Speaker: George B. Thomas
The Latest Updates Show
The Latest Updates Show: May 1
Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.
Speaker: George B. Thomas
Building Your AI Content System: From Zero to Hero in 8 Weeks
Build Your Brand's Digital Identity Document
AI can't write in your voice if you've never defined it. This session walks you through creating the digital identity document that becomes your AI's operating manual. Your brand values, voice, tone, audience, and the "essence" that makes your content sound like you. Not generic. Not robotic. You.
Speaker: George B. Thomas
HubHeroes Podcast
HubHeroes Podcast: Live Episode
Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.
Speaker: George B. Thomas
Building Your AI Content System: From Zero to Hero in 8 Weeks
AI Content System: Claude Code Foundations
Install and configure Claude Code, understand context windows and project structure, write your first production prompts, and build your first article draft from scratch.
Speaker: George B. Thomas
The Latest Updates Show
The Latest Updates Show: May 8
Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.
Speaker: George B. Thomas
HubHeroes Podcast
HubHeroes Podcast: Live Episode
Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.
Speaker: George B. Thomas
Building Your AI Content System: From Zero to Hero in 8 Weeks
AI Content System: Brand Voice + Content Creation
Create your brand identity document set, encode your voice and tone rules, turn Claude Code into a writer that sounds like you, and build content workflows for articles, social, and email.
Speaker: George B. Thomas
The Latest Updates Show
The Latest Updates Show: May 15
Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.
Speaker: George B. Thomas
Building Your AI Content System: From Zero to Hero in 8 Weeks
Set Up Your AI Partner the Right Way
Most teams treat AI like a fancy autocomplete. This session shows you how to set up ChatGPT, Claude, and other AI tools as real content partners. Custom instructions, project workspaces, persistent memory, and the configuration that turns a generic chatbot into a team member who knows your brand.
Speaker: George B. Thomas
HubHeroes Podcast
HubHeroes Podcast: Live Episode
Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.
Speaker: George B. Thomas



