Sidekick Strategies
Events
Contact UsSchedule a Strategy Call

Sidekick Events

Free webinars, workshops, and live sessions on HubSpot, AI, and content strategy. Practical frameworks your team can use the same afternoon.

Get notified about upcoming events:

Upcoming Events

Don't Miss What's Next

JUN26
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: June 26

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
JUN29
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
JUL2
UpcomingWebinar

Building Your AI Content System: From Zero to Hero in 8 Weeks

One Input, Ten Outputs: The Repurposing System

Your team spends hours creating content that lives in one place and dies there. This session teaches the repurposing framework that turns a single blog post, podcast episode, or video into 10+ derivative pieces across every channel. With AI doing the heavy lifting and your humans handling quality control.

Speaker: George B. Thomas

Register Free
JUL3
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: July 3

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
JUL6
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
JUL10
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: July 10

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
JUL10
UpcomingWebinar

Building Your AI Content System: From Zero to Hero in 8 Weeks

Design Your Weekly Content Rhythm

A content system only works if your team uses it every week. This session covers rhythm design: batch vs. spread workflows, the 7 elements of a weekly content system, and how to build a repeatable cadence your humans can sustain without burning out. This is where everything from the previous sessions becomes a living, breathing engine.

Speaker: George B. Thomas

Register Free
JUL13
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
JUL17
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: July 17

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
JUL17
UpcomingWebinar

Wait, HubSpot Breeze Assistant Can Do That? (Free Live Webinar, July 17, 2026)

HubSpot Breeze grew up. It went from a content generator that wrote from a blank box into a context-aware operator that reads your CRM and helps you take action. Join George B. Thomas for a live, 45-minute "did you know" demo of Breeze Assistant, free and recorded.

Speakers: George B. Thomas, Adam Stevenson, Aaron Schmaltz

Register Free
JUL20
UpcomingLive Show

HubHeroes Podcast

HubHeroes Podcast: Live Episode

Join George B. Thomas and the HubHeroes crew for a live episode covering the latest HubSpot news, strategies, and community questions. New episodes every Monday morning.

Speaker: George B. Thomas

Join Us Live
JUL24
UpcomingLive Show

The Latest Updates Show

The Latest Updates Show: July 24

Every Friday at 10 AM Eastern, George unpacks what changed this week in HubSpot, AI, and the content world. Quick, useful, unfiltered.

Speaker: George B. Thomas

Join Us Live
Abstract comic-style background

Ready To Talk?

Let's Build Your Strategy Together

Events are just the start. Book a free strategy call to see how Sidekick can help your team flourish with HubSpot and AI.