About This Event
What to Expect
Most businesses have tried AI for content. They've asked ChatGPT to write a blog post, used it for social captions, maybe even generated some email subject lines. But the results are inconsistent, the output sounds generic, and the team still can't keep up with the content calendar. The problem isn't the tools. It's the lack of a system.
This session introduces the concept of an AI content system: a structured approach that combines your brand identity, AI configuration, prompt frameworks, story banks, and repeatable workflows into something your team can run every week. We'll cover the 5 core components, audit where your current workflow breaks down, and set the foundation for the 7 sessions that follow.
What You'll Learn
Key Takeaways
- Why individual AI tools fail without a system behind them
- The 3 bottlenecks killing your team's content output right now
- What a complete AI content system actually includes (and what it doesn't)
- How to audit your current content workflow in 15 minutes
Agenda
Session Timeline
0:00 - 0:08
The Content Capacity Crisis
Why more humans isn't the answer. The data on content demand vs. team capacity, and why AI tools alone aren't solving it.
0:08 - 0:18
Anatomy of an AI Content System
The 5 components every team needs: identity, configuration, frameworks, knowledge, and workflow. What each one does and why they work together.
0:18 - 0:26
Quick Audit Exercise
Rate your current content workflow across the 5 components. Identify your biggest gaps and where to focus first.
0:26 - 0:30
Your Action Step
One thing to do before Session 2, plus a preview of building your brand's digital identity.
Your Host
Meet the Speaker
George B. Thomas
Founder
Sidekick Strategies
George B. Thomas is the founder of Sidekick Strategies, a HubSpot Platinum Partner agency. With 42+ personal HubSpot certifications, 12+ years in the HubSpot ecosystem, and over 2,000 educational videos and podcast episodes, George brings deep platform expertise combined with a genuine passion for helping humans flourish with technology.
LinkedInCommon Questions
Frequently Asked Questions
Do I need to attend all 8 sessions?+
What AI tools do I need?+
Is this for beginners or experienced AI users?+
More in This Series
Related Events
Build Your Brand's Digital Identity Document
AI can't write in your voice if you've never defined it. This session walks you through creating the digital identity document that becomes your AI's operating manual. Your brand values, voice, tone, audience, and the "essence" that makes your content sound like you. Not generic. Not robotic. You.
Set Up Your AI Partner the Right Way
Most teams treat AI like a fancy autocomplete. This session shows you how to set up ChatGPT, Claude, and other AI tools as real content partners. Custom instructions, project workspaces, persistent memory, and the configuration that turns a generic chatbot into a team member who knows your brand.
The Prompt Framework That Actually Works
Good prompts aren't clever one-liners. They're structured, repeatable, and loaded with context. This session teaches the 6-element prompt framework that turns your team from "I don't know what to type" to "I have a library of prompts that work every time." Plus: why iteration matters more than the first draft.
Ready to Join?
Don't Miss What's Next
This is Session 1 of an 8-part series. Register now to build your complete AI content system, one session at a time.