Cohort Drops In
Monday, July 6, 2026 · 11:00 AM ET
50 seats per cohort · 10 weeks · $599
The Problem
Content Creation Is Broken (and AI Made It Worse)
Your AI content sounds like everyone else's AI content. Generic, flat, forgettable.
One human is doing all the content work. They're burning out and they quietly wonder if they're about to be replaced.
You've got tools but no system. Random prompts, scattered files, no repeatable workflow.
You know you should produce more content, but the capacity just isn't there.
Every podcast and Zoom call you've ever recorded is sitting on a hard drive, unmined.
Your brand spent years building a unique voice. AI is flattening it into the same beige content as everyone else.
You don't need another AI tool. You need a system that protects your voice while multiplying your output.
The Through-Line
The Equation That Makes AI Sound Like You
Give AI all three and you get a partner. Give it one or two and you get a robot.
What You Know
The source documents, the research, the experience. The raw material that fuels every output. Without it, AI invents.
Who You Are
Your voice, your values, your stories, your audience. The mirror you hand AI so it stops writing like everyone else.
The Rules + Guardrails
CLAUDE.md, the four principles, identity docs, brand voice rules. The boundaries that keep AI from guessing.
Content + Context + Constraints = a real AI partner.
The Path
Beginner or Already Crushing It? You Both Land a Win.
Three humans show up to every cohort. The Starter, the Builder, the Operator. Find yourself below; see where your win lands.
The Starter
“I've never installed a CLI tool. I use ChatGPT in a browser. I have an idea for a podcast but haven't started.”
- Week 1Claude Code on your machine, bootstrap ran, knowledge base structure exists, Obsidian opens against it
- Week 4Your first MCP server connects Claude Code to GitHub; you back up your knowledge base with one command
- Week 5Your first agent is hired and produces a draft in your voice
Many starters stop at Phase 1 graduation and have a complete, working AI workspace.
The Builder
“I use ChatGPT and Claude every day. I've built a few prompts I like. I'm producing content but it takes forever and I'm the bottleneck.”
- Week 3Slash commands and hooks turn your messy workflow into a daily loop
- Week 4Your existing stack becomes reachable from Claude Code; you stop switching apps
- Week 7Your last 20 podcast episodes become a year of content sources
- Week 8Production rhythm: 4x to 10x more drafts than you used to
Builders ship things they used to procrastinate on, in your voice, in afternoons.
The Operator
“I'm running content at scale. I have a small team. I'm crushing it but I'm hitting a ceiling on what I can personally touch.”
- Week 4Connector layer wired; your existing stack plugs into Claude Code via MCP
- Week 5First three agents hired; team operates from the moment Phase 2 begins
- Week 9Quality gate built; agents catch each other's drift before anything ships
- Week 10Publishing pipeline hands-off; agents commit, deploy, distribute
Operators leave with a 90-day plan to 3x to 10x their content output without scaling headcount.
Real Students, Real Words
What humans walk away with.
“This course is groundbreaking. It includes a massive amount of IP that took George years to develop, and he's an engaging, supportive trainer. A must for anyone grappling with content marketing in the brave new world of AI. Not for the faint-hearted though!”
Emma Harris
AI Content System Student
“George's training opened my eyes to building an effective AI content system. I was intimidated by the terminal and Claude Code at first, but within a short time I'd built an app and published it to GitHub. Now I've got frameworks I can use to build anything I can imagine.”
Ryan Litwiller
AI Content System Student
“One tip made the whole workshop worth the investment.”
Zach Hussion
AI Content System Student
“This course is groundbreaking. It includes a massive amount of IP that took George years to develop, and he's an engaging, supportive trainer. A must for anyone grappling with content marketing in the brave new world of AI. Not for the faint-hearted though!”
Emma Harris
AI Content System Student
“George's training opened my eyes to building an effective AI content system. I was intimidated by the terminal and Claude Code at first, but within a short time I'd built an app and published it to GitHub. Now I've got frameworks I can use to build anything I can imagine.”
Ryan Litwiller
AI Content System Student
“One tip made the whole workshop worth the investment.”
Zach Hussion
AI Content System Student
The Six Shifts You'll Feel
Six Shifts That Change Everything
The week-by-week deliverables are concrete. But the reason this changes your life isn't the bullets. It's a set of shifts in how you operate. Most humans don't see them coming.
From Doer to Director
You start writing every piece yourself. You finish curating, briefing, and quality-checking what your agents produce. Output scales without you scaling.
Lands: Week 8 (production rhythm settles in)
Your Backlog Is Gold
Every podcast, Zoom call, YouTube video, and recorded talk you've made is already content. Transcribe it. Feed it. Mine it. Your past output fuels your future output.
Lands: Week 7 (audio + video mining)
Your Voice Is a System, Not a Vibe
Brand voice stops being 'I'll know it when I see it' and becomes a quality gate: identity docs, the George Filter, voice drift detection. Consistency at scale.
Lands: Week 9 (the gate goes live)
The System Compounds With You
Every piece you ship becomes a wiki entry. Every wiki entry feeds the next piece. Every agent edit sharpens the agent. The system gets more valuable over time, not less.
Lands: Ongoing (Phase 3 onward)
Workhorse + Sidekick (Cheap Models for Volume Work)
A workhorse (Claude) for the hero work. A sidekick (Gemini) for the volume work: images, transcripts, metadata. Right model for the right job. 5x to 10x cost reduction with zero quality loss where cheaper is fine.
Lands: Week 8 (quietly, as the team operates)
Claude Code Becomes Your Operations Hub
Once MCP is wired and your connector layer is live, Claude Code stops being a writing tool and becomes your operations center. Commit, deploy, scrape, schedule, distribute. All from one window.
Lands: Week 4 (the day MCP fires its first connection)
The Canonical Core + Your Stack
What's the Same for Everyone (and What's Yours)
Strong opinion on the craft. Flexible on the surface. Eight things every attendee learns. Seven layers where your existing tools plug in.
The Canonical Core
Same for Everyone
The 6-Layer Markdown Knowledge Base
raw / intake / wiki / identities / output / journal
Claude Code
the workspace where you and the AI actually work
Obsidian (recommended)
free, local visual interface for your knowledge base
The 7-Doc Identity Framework
Foundation Three + Business Four
MCP (Model Context Protocol)
how Claude Code reaches your stack
The FEAM Agent Model
how you hire and train specialized AI agents
The George Filter
SEEN / SAFE / SMART quality gate
The Bootstrap Prompt
the install ritual that builds it all
Your Stack
We Demo, You Bring
CMS
We demo: Sanity. Your tool: HubSpot CMS, WordPress, Webflow, Wix, Squarespace, Ghost, Contentful
Email Distribution
We demo: HubSpot Marketing Email. Your tool: Mailchimp, ConvertKit, Klaviyo, Beehiiv
Social Distribution
We demo: HubSpot Broadcast API. Your tool: Buffer, Hootsuite, Later, native platform schedulers
Deployment
We demo: Vercel. Your tool: Netlify, Cloudflare Pages, Render, CMS-hosted
Visual Production
We demo: Gemini + Gamma. Your tool: Canva, Figma, Adobe Express, Midjourney
Audio/Video Capture
We demo: yt-dlp + Whisper. Your tool: Otter, Riverside, Descript, native captions
Web Scraping
We demo: Firecrawl. Your tool: Apify, Bright Data, manual paste
The Curriculum
Ten Weeks. One Operational System.
Setup (5 weeks) builds the workspace. Fuel (2 weeks) feeds it. Production (3 weeks) makes, audits, and ships content with your team.
The Whole Picture + Install
Monday, July 6 at 11:00 AM ET
Layer: Intelligence + Workspace
- Get the architecture: 6 layers (raw / intake / wiki / identities / output / journal)
- Install Claude Code on Mac, Windows, or Linux in under 30 minutes
- Run the bootstrap prompt and watch the knowledge base skeleton build itself
- Open Obsidian against your new knowledge base for the first time
- Walk out with a working workspace, not a demo
Your Identity (Foundation Three + Business Four)
Monday, July 13 at 11:00 AM ET
Layer: Identity
- Build the Foundation Three (Core Values, Mindsets, Beliefs)
- Build the Business Four (Business Identity, Audience Personas, Voice + Tone, Examples Bank)
- Upload voice samples the system can actually learn from
- Turn 7 base docs into one identity file your agents will read from
- Catch AI voice drift before agents ever generate a draft
Your AI Agent Team
Monday, July 20 at 11:00 AM ET
Layer: Workspace Fluency
- Learn the agent hiring model that powers Sidekick's 9-agent content team
- Build training pipelines so your agents learn your brand and keep improving
- Set up specialized roles (writer, designer, social, SEO) that work together
- Scale your content output without scaling your headcount or your budget
- Leave with an operations playbook for maintaining and evolving your system
Publishing + Image Generation
Monday, July 27 at 11:00 AM ET
Layer: Connector Protocol + Version Control + Stack Reach
- Install your first MCP server (we demo GitHub; you bring yours)
- Get CLI fluent (gh / vercel / sanity / npm basics)
- Back up your knowledge base to GitHub in one command
- Reach your existing stack (HubSpot / WordPress / Webflow / your CMS) from Claude Code
- Feel Claude Code become your operations hub for the first time
Onboard Your AI Agent Team
Monday, August 3 at 11:00 AM ET
Layer: Agent Roster (the FEAM Model)
- Learn the FEAM model that powers Sidekick's 9-agent content team
- Hire your first three agents: writer, designer, researcher
- Give them your identity, your tool belt, and your connector layer
- Watch your first agent produce a draft in your voice
- Set up the agent task board so you can scale to more agents later
The Capture Side + Knowledge Base
Monday, August 10 at 11:00 AM ET
Layer: Knowledge Daily Ops + Web Scraping
- Get the raw → wiki pipeline live
- Make /recall actually useful by feeding it your real sources
- Wire web scraping (we demo Firecrawl; your scraper works too)
- Build the daily capture loop so the system gets smarter every day
- Stop forgetting the things you said you'd come back to
Audio + Video Mining
Monday, August 17 at 11:00 AM ET
Layer: Audio/Video Capture
- Install yt-dlp + Whisper (or use your transcription tool of choice)
- Mine your entire podcast, YouTube, and Zoom backlog into the knowledge base
- Realize your existing recordings are a year of content sources
- Feed transcripts to your agents as raw material
- Stop sitting on a goldmine you didn't know was there
Text + Visual Content at Scale
Monday, August 24 at 11:00 AM ET
Layer: Visual Production + Production Patterns
- Use the Superwriter pattern to draft long-form articles in your voice
- Produce images inline with Gemini (or your visual tool)
- Make Gamma decks alongside articles (one source, many outputs)
- Run batch content operations: multiple drafts in one session
- Shift from doer to director: you brief and edit, agents draft
Quality, Voice Drift + the Edit Gate
Monday, August 31 at 11:00 AM ET
Layer: QA / Quality Gate
- Wire the George Filter (SEEN / SAFE / SMART) as your quality gate
- Build voice drift detection that catches AI tells before they ship
- Run the audit checklist on a real Week 8 draft live in session
- Set up agent-on-agent QA so your team catches each other's drift
- Make voice consistency a system, not a vibe
Publishing + Distribution + Your Next 90 Days
Monday, September 7 at 11:00 AM ET
Layer: CMS + Deployment + Distribution + Operations
- Push to your CMS automatically (we demo Sanity; pointer cards for HubSpot CMS / WordPress / Webflow)
- Distribute via your email + social tools (we demo HubSpot Marketing + Broadcast API)
- Set up the 90-day operating rhythm (/dream maintenance, monthly audits)
- Plan what you build next (more agents? new formats? deeper integrations?)
- Graduate and earn the Sidekick AI Content System Certified Practitioner badge
10 consecutive Mondays: July 6 through September 7, 2026.
Bring Your Own Stack
Your Stack Works. Here's Where It Fits.
We teach with the Sidekick stack as the live worked example. Your stack works because the pattern works. You'll get a one-page pointer card for the most common alternatives, plus the cohort Slack and Friday office hours for stack-specific questions. We do not run parallel teaching tracks for every platform.
Your stack isn't in the list? Bring it to Slack or Friday office hours. The pattern works.
What You'll Produce
Text. Audio. Video. Visual. All From One System.
One source becomes many outputs. Your podcast becomes articles, social posts, scripts, decks. Your articles become OG cards, social graphics, microsites. The system compounds.
Text
- Blog articles (1,500 to 3,000 words)
- Pillar pages (5,000+ words, AEO-ready)
- Social posts (LinkedIn, X, Facebook)
- Email sequences (welcome, nurture, broadcast)
- Newsletters (weekly format)
Audio
- Podcast scripts (interview prep, solo episodes)
- Transcripts as searchable knowledge base sources
- Audio summaries for accessibility
- ElevenLabs voice synth pipeline (optional)
Video
- YouTube scripts (hook, body, CTA)
- Long-form video outlines (15 to 60 min)
- Short-form scripts (Shorts, Reels, TikTok)
- Teleprompter-ready output
- Thumbnail prompts for Gemini
Visual + Microsite
- Hero images for articles and landing pages
- OG cards for social shares
- Social graphics in brand voice
- Decks for talks, training, client work (Gamma)
- Microsites for campaigns, lead magnets, course pages
The Format
How the Ten Weeks Actually Run
Live Monday teaching + demo. Friday office hours for translation help. Async resource library that drops weekly. Cohort Slack from day one through 30 days post-graduation.
Live Weekly Sessions
1 hour each Monday at 11:00 AM ET with George. 45 minutes of teaching and live demo, plus 15 minutes of Q&A. Recorded.
Friday Office Hours
30 minutes every Friday at 1:00 PM ET, group drop-in. Bring stack-specific questions, translation help, or anything that didn't fit in Monday's Q&A.
Async Resource Library
Each week's resource bundle drops at the Monday live session and stays forever. Canonical Core handouts plus alternative-tool pointer cards.
Private Cohort Slack
From Week 1 through 30 days post-graduation. Ask questions, share wins, troubleshoot between sessions. George and the team are in there with you.
Your Graduation Toolkit
What You Walk Away With
Twelve concrete deliverables you keep forever. The workspace, the team, the workflow, the certification. Color-coded by phase so you can see where each one comes from.
6-Layer Markdown Knowledge Base on Your Machine
raw / intake / wiki / identities / output / journal, fully wired with Claude Code
Your Identity File
7 base docs (Foundation Three + Business Four) the system writes from
Fluent Inner Tool Belt
Slash commands, hooks, skills, tuned CLAUDE.md as daily practice
Wired Connector Layer
MCP servers, GitHub backup, your stack reachable from Claude Code
Your First 3 AI Agents
Writer, designer, researcher hired on the FEAM model
Live Capture Pipeline
raw → wiki running daily, /recall hitting your real sources
Mined Audio + Video Backlog
Your podcasts, Zoom calls, YouTube transcripts feeding the knowledge base
Long-Form + Visual Production Workflow
Articles, posts, decks, images drafted by agents in your voice
Quality Gate (George Filter)
SEEN / SAFE / SMART live, voice drift detection running
Publishing + Distribution Automation
CMS push, social broadcast, email distribution on your stack
90-Day Operating Plan
What to build next, monthly audits, maintenance rhythm
Sidekick AI Content System Certified Practitioner Badge
Earned at graduation. PDF for downloads, image for LinkedIn.
Earn Your Certification
Earn the Sidekick AI Content System Certified Practitioner Badge
This is more than a course completion. It's a credential in a brand-new category. Be one of the first humans certified to design and operate an AI content system that sounds like you.
Awarded to humans who complete the program. Sidekick AI Content System Certified Practitioner.
To Earn the Badge
- 1Attend (live or via replay) at least 8 of the 10 sessions
- 2Complete each week's hands-on homework
- 3Ship at least one piece of content using the full system before Week 10
What You Get
- Digital certificate (PDF) with your name and graduation date
- LinkedIn-shareable badge graphic (sized for featured posts)
- Use the credential in your bio, resume, and proposals
The Resource Library
The Library That Keeps Working After Week 10
Canonical Core handouts everyone uses, plus pointer cards for the most common alternative tools. Lifetime access. Drops weekly with each session.
Canonical Core (~40 Handouts)
Same for Everyone
- Bootstrap Prompt (builds the whole knowledge base in 5 min)
- Slash Command Cheat Sheet
- 7 Identity Interview Prompts
- MCP Install Guides (per service)
- FEAM Agent Playbook
- George Filter Handout (SEEN/SAFE/SMART)
- Hooks Cookbook (~10 examples)
- CLAUDE.md Template
- Daily Loop Reference Poster
- Voice Drift Detection Patterns
- Edit Checklist (printable)
- 5+ Gamma Decks + 30+ Recorded Modules
Alternative-Tool Pointer Cards
1-Pagers for Your Stack
- Pointer Card: Your CMS Alternatives
- Pointer Card: Your Email Tool
- Pointer Card: Your Social Scheduler
- Pointer Card: Your Deploy Layer
- Pointer Card: Your Visual Tool
- Pointer Card: Your Transcription Tool
- Pointer Card: HubSpot All-In
All resources: lifetime access. Updates ping the alumni Slack.
Investment
One Price. Ten Weeks. A System That Pays for Itself.
A single 1,500-word freelance-written article: $300 to $500. A monthly retainer with a content agency: $3,000 to $10,000. One typical podcast-to-content pipeline service: $1,500 to $2,500 per month. This program: $599. One time. You leave with the engine, built on your stack, with a certification to prove it.
You're not buying a course. You're building an asset. The AI content system you create during these ten weeks will keep producing for months and years after the training ends. Your content output flourishes while your workload stays the same.
Your Instructor: George B. Thomas
HubSpot Certified Trainer. 42+ HubSpot certifications. UNBOUND speaker since 2015. Built the AI content system that powers Sidekick Strategies and its 9-agent content team. He didn't read about this in a blog post; he built it, broke it, fixed it, and now he's teaching it.
Limited to 50 Humans Per Cohort
Small cohorts mean George can give every participant real attention. When seats fill up, the next cohort opens. No waitlist pressure, just a genuinely better experience.
14-Day Refund Window
Show up to Week 1. Give it a real shot. If it isn't for you, request a refund within 14 days and we'll send your full payment back. No hard feelings, no questions asked.
10-Week AI Content System
10 sessions · 50seats max · lifetime replay + library access
Use code multiseat for discounted rate.
What's included
Only 50 seats per cohort.
Team rate: $529/seat for 2+ enrollments
Become a Referral Partner
Earn 25% on Every Referral. $149.75 Per Enrollment.
Know a marketer, agency owner, or content creator who'd love this? Send them your unique link and earn $149.75 every time they enroll. No cap. 90-day cookie window.
Apply
30-second form. Tell us about your audience and how you'd like to get paid.
Get Your Link
Instantly receive your unique referral link. Share it on LinkedIn, in newsletters, with clients, anywhere.
Get Paid
Every enrollment from your link earns 25% of $599 = $149.75. PayPal, Venmo, or check. Paid monthly.
Approved within 48 hours. No minimums.
Common Questions
Frequently Asked About AI Content System Training.
Do I need coding experience?+
How much time do I need each week?+
What tools do I need to bring?+
Can my whole team join?+
What if I miss a live session?+
Do I need to use Claude Code? Could I use Cursor or ChatGPT Desktop?+
Do I need to use Obsidian?+
Do I need HubSpot or Sanity to take this program?+
What if I'm on WordPress, Webflow, Wix, or Ghost?+
What if HubSpot IS my CMS, not just my distribution tool?+
Do you teach my specific CMS, email tool, or social scheduler?+
Why do agents come in week 5 instead of at the end?+
Why does the quality gate come before publishing instead of after?+
Do I get a certification? What does it mean?+
Is there a refund policy?+
What happens after week 10?+
How is this different from a $99 course on Udemy?+
Ready To Talk?
Ready to Build a Content System That Sounds Like You?
50 humans per cohort. Ten weeks of hands-on building. One system that produces text, audio, video, and visual content your humans will actually be proud of. Plus a certification to prove you built it.