In Short
AI Content System Live is a 1 to 2 day onsite workshop where your marketing team builds a working AI content engine with George B. Thomas. You create a digital-identity document (your tone, banned words, stories, and examples bank) and a repeatable workflow, then produce real content in your voice, in the room. You leave with the system built, not a stack of prompts.
The Outcome
Your marketing team leaves with a working AI content engine and a digital-identity document, so the AI writes in your voice, not the internet's average.
Here's the thing nobody tells you about AI content. The tool isn't the hard part. The hard part is teaching the machine to sound like you instead of like everyone else, and that takes a foundation most teams skip. The AI Content System starts with a digital-identity document: your tone rules, your banned words, your stories, your examples bank. That's what makes AI write in your voice. Without it, you're just generating beige. In a virtual cohort, your team learns the system and builds the document on their own time. Onsite, your team builds theirs in the room, then wires it into a content workflow they run every week. We don't hand you prompts and wish you luck. We build the system together, on your brand, with your real content goals. By the end, your team has produced actual content in their own voice and knows exactly how to keep the engine running. Your writers aren't replaced. They're faster, and they still own the judgment.
You'll Walk Out With
- Build your digital-identity document: tone rules, banned words, the stories you keep telling, and a living examples bank.
- Design a repeatable content workflow that turns one idea into a week of platform-native posts.
- Produce real content in the room, in your voice, ready to ship.
- Set a simple human quality gate so AI drafts get judgment before they go live.
- Assign clear ownership so the engine keeps running after George flies home.
Before we arrive: A few real examples of content you're proud of, access to whatever AI tools your team uses, and one person who can speak for brand voice.
Key Takeaway
You leave with a finished digital-identity document and a content workflow that turns one idea into a week of on-voice content, already producing in the room.
The Agenda
What Your Two Days Look Like
Day 1 · Morning
Your Digital Identity
We build the document that makes AI sound like you: tone rules, banned words, the stories you keep telling, and an examples bank pulled from content you're proud of.
Day 1 · Afternoon
The Content Workflow
We design the repeatable system that turns one idea into a week of content, then run it live on a real topic so your team feels it work.
Day 2 · Morning
Platform-Native Output
We take one piece and atomize it across the channels you care about, each shaped for how that platform actually reads, not copy-pasted everywhere.
Day 2 · Afternoon
Quality + Handoff
We set the human quality gate, document the system, and assign who owns what, so the engine keeps running long after the recording stops.
What's Included
Everything Your Team Gets
Digital-Identity Workbook
The template your team fills in to define how your brand actually sounds, line by line.
The Content Workflow
A documented, repeatable system your team runs every week after George leaves.
Edited Recording
The full session, edited, so anyone who missed it can catch up and onboard fast.
30-Day Follow-Up Call
We check the engine 30 days out and tune what's sticking.
What It's Worth
Add It Up Before You Look at the Price
Each piece of a live workshop would cost real money on its own. Together, in the room, on your data, they compound into something no slide deck can match.
- One to Two Days Onsite With George, hands-on buildThe reason you're here
- Your finished digital-identity document (makes every AI tool sound like you)$2,000 on its own
- The repeatable content workflow (one idea into a week of content)$1,500
- Real, shippable content produced in the room$750
- Edited session recording (a training asset for every hire)$500
- 30-Day Follow-Up Call$500
Investment
Formats & Investment
Pick the format that fits your team. Travel is billed separately, and every workshop is custom-scoped on a discovery call.
1-Day Workshop
Build the digital-identity doc and the core workflow in one focused day.
- Digital-identity workbook
- The content workflow
- 30-day follow-up call
2-Day Deep Dive
Add platform-native atomization, a quality gate, and content produced in the room.
- Everything in 1-Day
- Platform-native atomization
- Real content shipped
- Edited recording
Travel billed separately. Every workshop is custom-scoped on a discovery call. No per-seat math: one price, bring the whole team.
“AI doesn't replace your voice. It amplifies it. But only if you teach it who you are first.”
Is This Right For You?
Is This Workshop Right for Your Team?
This Is For You If...
- Your team is curious about AI but tired of generic, soulless output.
- You publish content and want to do more without losing your voice.
- You'd rather build a system your team owns than collect another prompt library.
This Isn't For You If...
- You want AI to fully replace your writers (this makes them faster, not absent).
- You're not willing to define what your brand actually sounds like.
- You want a tool demo, not a system your team owns and runs.
Your Host
Meet the Speaker
George B. Thomas
Founder, Sidekick Strategies
HubSpot Partner · 12+ Years a Certified HubSpot Trainer
George builds practical systems for humans who want to actually use HubSpot. A multi-time INBOUND speaker, co-host of the HubHeroes podcast, and the originator of the AI Content System and the Super Admin Operating System. He teaches so your team walks out with something they can apply the same week.
LinkedInCan't Bring Us Onsite Yet?
The AI Content System (Virtual Training)
The same system, taught online over 10 weeks. Build your AI content engine on your own schedule.
Real Proof
What Humans Say After Working With George
George is one of those rare human beings who knows how to communicate the value of complicated marketing strategies in a clear, concise, and compelling way. And he does it with an infectious smile and more energy than a Red Bull athlete.
Franco Valentino
Narrative SEO
No matter what I throw at him or the crazy ideas I have, he's always able to distill it down to an actionable plan that results in great success. A priceless asset to our team.
Victoria Van-Horsen
Marketing Leader
George B. Thomas is by far the best HubSpot onboarding specialist I've had the pleasure of working with. He provides invaluable HubSpot hacks tailored to your business needs, and a contagious energy that makes every call engaging and fun.
Courtney Stephens
Marketing Consultant
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Request a Date
Bring AI Content System Live to Your Team
In-person work starts with a conversation, not a checkout. Here's exactly how it goes, so there are no surprises and no pressure.
- 1
Tell Us About Your Team
Share your date window, location, team size, and what you want your humans to walk out with.
- 2
Book a Discovery Call
You'll grab time with George to talk through your goals. No pitch, just a real conversation about fit.
- 3
We Scope It and Send a Quote
George tailors the workshop to your portal and team, then we send a clear quote. No payment up front.
No payment up front. The deposit is handled after your discovery call, once the workshop is scoped to your team. Travel is billed separately and laid out plainly in your quote.
Common Questions