What This Update Actually Is
HubSpot added a "Create a bundle" option inside the Product Library (Commerce > Products). A bundle is a named, saved grouping of existing products with preset quantities and optional discounts.
Once you save a bundle, it lives in the same product index as your individual products. It's marked with a bundle icon so humans can spot it quickly. When a rep adds it to a line item editor, the bundle drops in as standard line items that can still be edited after insertion.
This is a private beta as of April 2026. Two features are still in development: visual grouping (so bundle line items display together as a unit) and rollup pricing (so the bundle shows a single total). Both will roll out to all beta participants. If your current workflow would break when those features ship, contact HubSpot at ekopit@hubspot.com.
Why HubSpot Shipped This
Here's the pattern we see inside portals constantly: a sales rep opens the line item editor, adds a software license, then searches for the implementation service, then remembers to add onboarding, then maybe forgets the annual support fee. Every quote is a manual rebuild of the same package.
That repetition creates two real problems. First, it's slow. Second, it's inconsistent. One rep quotes support, another doesn't. One quote includes shipping, another skips it. RevOps loses control of pricing the moment a deal moves into the line item editor.
Bundles fix both problems at the source. Define the package once with the right products, quantities, and discounts. Then give your team a single click to insert the whole thing. Consistency becomes the default, not the exception.
How to Use It Step by Step
You'll need a Commerce Hub seat and either Super Admin permissions or edit permissions for products. Make sure every product you want to include is already in your Product Library before you start.
- Navigate to Commerce > Products in your HubSpot account.
- Click Create in the upper right, then select Create a bundle.
- Fill in Bundle information: Name, SKU, and Description. Optionally upload an image or pull one from your HubSpot Files tool.
- Under Products in this bundle, click the Add product button. A side panel opens. Use the Create date and Advanced filters to find your products, then check the boxes next to the ones you want.
- Click Add. Set default quantities and discounts for each product inside the bundle.
- If your account uses multiple currencies, use the Currency dropdown under Price summary to set the correct currency for this bundle.
- Toggle the Active switch on or off. Active bundles are available in deals, quotes, invoices, payment links, and subscriptions. Inactive bundles are still visible in reporting and marketing emails.
- Click Create to save and return to the product index, or Create and add another to keep building.
- To use a bundle, open any line item editor (deal, quote, invoice, payment link, or subscription), search for the bundle by name, and insert it. The bundle icon identifies it. Edit any individual line item after insertion to adjust quantities, prices, or discounts for that specific deal.
What It Touches in Your HubSpot Strategy
This update sits inside Commerce Hub, but its ripple effect runs further than quoting. Here's where it shows up across your HubSpot setup.
Deals and Pipelines: Reps can now insert a bundle directly from the deal record. That means line items get attached to deals faster and with fewer omissions. If you've structured your deal stages around a product being added at a specific stage, bundles will speed up that checkpoint. For a deeper look at deal stage strategy, see our guide on mastering deal stages and pipelines in HubSpot Sales Hub.
Quotes: Bundles are inserted with one click and render as standard line items on the quote. Once visual grouping ships, they'll display as a named section on the rendered quote, which gives buyers a cleaner view of what they're purchasing.
Invoices and Payment Links: Bundles work inside these tools too. That means your post-sale billing and renewal workflows can also use preset packages instead of manual line item entry.
Subscriptions: If you sell recurring packages, bundles can be inserted into subscription records. This is especially useful for SaaS companies selling tiered service plans with multiple components.
Reporting and Marketing Emails: Inactive bundles remain visible in reporting and marketing emails. That matters if you sunset a package but still need historical revenue data tied to it.
Key Takeaway
Bundles don't replace individual products in reporting. After insertion, each product inside the bundle shows as its own line item, so your revenue reporting by product line stays intact.
RevOps and Pricing Governance: This is where bundles have the biggest strategic payoff. When RevOps builds the bundles, they lock in the approved product mix, default quantities, and standard discounts. Reps can still edit line items after insertion, but the starting point is always correct. That's a meaningful shift in pricing control.
Key Takeaway
If your portal already has a messy product library with duplicate entries and inconsistent naming, set that up before you build bundles. Bundles inherit whatever state your product library is in. A clean library makes clean bundles.
If you're not sure whether your portal is ready for this kind of configuration, our HubSpot portal audit checklist covers the product library, deal structure, and more than 70 other checkpoints every admin should review.
Who Should Care Most
Not every HubSpot account will feel this the same way. Here's who gets the most immediate value.
- RevOps leaders who manage pricing consistency across multiple reps or regions. Bundles give you a central place to define what "the standard package" actually means.
- Sales managers at companies that sell implementation services alongside SaaS licenses, bundled hardware and support, or multi-product service tiers. If you always sell Product A with Product B, you should have a bundle.
- Finance and billing teams using HubSpot invoices or payment links. Consistent line items at the quoting stage mean fewer corrections at the billing stage.
- Humans running growing sales teams where onboarding new reps takes too long because every new hire has to learn which products go together. Bundles make that tribal knowledge repeatable.
You'll need Commerce Hub Professional or Enterprise. If you're on a lower tier or don't have Commerce Hub, this feature isn't available yet.
George's Take
I've been inside enough HubSpot portals to know that the product library is almost always an afterthought. Humans add products as they need them, naming conventions drift, duplicates pile up, and suddenly your sales team is spending 20 minutes building a quote that should take two. What excites me about product bundles isn't the time savings, though that's real. It's the governance shift. This is HubSpot giving RevOps a way to build correct by default into the quoting process, not just correct by policy. When the tool makes the right thing the easy thing, your team actually does the right thing. Set this up thoughtfully with clean products, clear bundle names, and your standard discount structure and it'll pay dividends every single day.
“When the tool makes the right thing the easy thing, your team actually does the right thing. Product bundles are how RevOps builds accuracy into the quoting process instead of just hoping for it.”
This update also pairs well with the work we covered recently on buyer details in quotes. Faster quote creation only helps if the quote itself captures the right information. Both updates push in the same direction: less manual work, more consistent output.
Ready to set up product bundles the right way from the start? Our team works with Commerce Hub, Sales Hub, and RevOps configurations across portals every week. Book a strategy call with Sidekick Strategies and we'll help you build a product library and bundle structure that your whole team will actually use.
Frequently Asked Questions
What are HubSpot product bundles and how do they work?
HubSpot product bundles are reusable groupings of products created in the Product Library. You define the products, quantities, and discounts once, then insert the entire bundle into any quote, deal, invoice, payment link, or subscription with one click. After insertion, each item behaves as a standard line item that can still be edited individually.
Which HubSpot plans include the product bundles feature?
Product bundles are available on Commerce Hub Professional and Enterprise. A Commerce Hub seat is also required to create bundles. The feature is currently in private beta as of April 2026.
Can I edit a bundle after inserting it into a quote or deal?
Yes. Once a bundle is inserted into the line item editor, each product inside the bundle becomes a standard line item. You can edit quantities, prices, and discounts on any individual line item for that specific quote or deal without changing the saved bundle template.
What's the difference between a product bundle and a regular product in HubSpot?
A regular product is a single item in your Product Library. A bundle is a saved grouping of multiple products with preset quantities and optional discounts. Bundles appear in the same product index but are marked with a bundle icon for easy identification. Visual grouping and rollup pricing display features are still in development.
Do inactive product bundles affect my HubSpot reports?
Inactive bundles are not available for use in deals, quotes, invoices, payment links, or subscriptions. However, they do remain visible in reporting and marketing emails. This means you can retire a bundle without losing historical data tied to it, which is useful when you change your pricing or product packaging.
What permissions do I need to create product bundles in HubSpot?
You need either Super Admin permissions or edit permissions for products in your HubSpot account. A Commerce Hub seat is also required. Standard users without these permissions can insert existing bundles into the line item editor but cannot create or edit bundle templates in the Product Library.
