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George B. Thomas

Speaker, trainer, catalyst, and overall happy, helpful, humble, HubSpot helper.

buyer personas getting started guide

8 min read

George's crazy simple guide to getting started with HubSpot buyer personas (+ examples)

Buyer personas are a fundamental building block of the inbound methodology. If you've been kicking around the HubSpot ecosystem for any length of time, I know I'm not blowing your mind by dropping that little nugget of wisdom.

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How a Community Mindset Can Take Your Business to New Heights

14 min read

Community Mindset: Buzzword, Marketing Hack, or the Key to Finding Your Purpose?

Have you noticed it? Everyone is talking about community. Growing communities... building communities... nurturing communities... managing...

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A Journey to Generating Quality Traffic and Leads

3 min read

A Journey to Generating Quality Traffic and Leads

Attention, entrepreneurs and marketers seeking unmatched growth and success in the digital landscape! Prepare to embark on a transformative journey...

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Leveraging

4 min read

Leveraging "VOC" Voice of Customer for Business Growth

In a recent episode of the Marketing Smarts Podcast, I interviewed Nate Brown, an outstanding customer experience (CX) expert and senior director of...

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one year as an agency owner

9 min read

The blessings, tests, and surprises of 1 year as an agency owner (and a whole-ass human)

I always knew that, by the time I sat down to write this retrospective on my first year as an agency owner, that Iโ€™d have a lot to say. Now, before I...

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Viral vs. Valuable Business Videos for Sales and Marketing Success

4 min read

Valuable vs. Viral: Business Videos for Sales and Marketing Success: Feat Nick Nimmin

In this episode of the MarketingProfs Marketing Smarts Podcast, weโ€™re digging deep into the power of video. More specifically, weโ€™re talking about...

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Business Communication Based on Value, Passion, and Connection

4 min read

Business Communication Based on Value, Passion, and Connection: Feat Steve Multer

โ€œInteractions are every bit as valuable when they're tiny and when they're grandโ€ Steve Multer knocked my socks off when I joined the Marketing Profs...

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George's totally dope guide to HubSpot reporting (+ examples)

5 min read

George's totally dope insider's guide to HubSpot reporting (+ examples)

It doesn't matter if you're a seasoned HubSpot properties and objects nerd or just getting started with HubSpot reporting to measure and manage your...

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different is better than better sally hogshead marketing smarts

6 min read

Why different is better than better, feat. Sally Hogshead

"Different is better than better." Sally Hogshead said this during one of her recent talks at MarketingProfs B2B Marketing Forum, and it absolutely...

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hubspot agency partner success

9 min read

Let's be honest, the HubSpot agency model isn't broken โ€” we are

When I started out on this journey as a business owner, I told myself the last thing I wanted to do was build another agency.

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