One of the things we love most about HubSpot is how it helps you keep your brand consistent across every touchpoint. But here's the thing: if you're not using My Brand Kit, you're probably hunting for your logos and colors all over the place. We're going to walk you through exactly how to set this up so your brand travels with you everywhere in HubSpot.
What Is HubSpot's My Brand Kit?
My Brand Kit is your centralized hub for all your branding assets. It's where you store logos, favicons, brand colors, and even themes for your landing pages and website content. Once you set it up, these elements show up consistently throughout your HubSpot account, making your brand feel polished and intentional.
How To Access My Brand Kit
Getting to My Brand Kit takes just a few clicks. Here's how:
- Click the settings gear icon in the top right corner of HubSpot
- In the left sidebar, select Account Defaults
- Click on the Branding tab
- Select My Brand Kit
And that's it. You're in.
Setting Up Your Logos
This is where things get interesting. HubSpot lets you upload multiple logos, not just one. This is a game changer because it means you can have different versions for different backgrounds.
Primary Logo
Start with your main logo. Upload your primary brand logo and add alt text that describes it. This is the logo humans will see most often across your HubSpot assets.
Additional Logo Versions
Notice the option to add another logo? Use this for alternate versions. Maybe you've got a white version for dark backgrounds or a horizontal lockup for landing pages. You can store multiple logo variations right here so they're always accessible when you need them.
Adding Logo Links
Each logo can link to a specific URL. This is helpful if you want your logo to direct humans somewhere when they click it on your landing pages or website content.
Favicon Setup
Your favicon is the tiny icon that shows up in the browser tab. It's a small detail, but it makes a big difference in how professional your brand feels. Upload a square favicon here, and it'll appear in browser tabs whenever humans visit your HubSpot-hosted pages.
Brand Colors
While the transcript focuses on logos and favicons, don't overlook the ability to store your brand colors in My Brand Kit. This ensures consistency across landing pages, email templates, and website content. When your team builds campaigns, they'll have your approved color palette right at their fingertips.
Themes for Landing Pages and Websites
My Brand Kit extends to themes as well. You can set up default themes for your landing pages and website content that automatically apply your branding. This saves time and keeps everything looking cohesive without humans having to think about it.
Why This Matters
Consistency builds trust. When your brand looks the same across every email, landing page, and HubSpot touchpoint, humans recognize and remember you. My Brand Kit takes the guesswork out of brand consistency and makes it automatic. Everyone on your team can grab the right logo, the right colors, and the right theme without asking questions or digging through files.
Next Steps
Head into your HubSpot account today and spend 15 minutes setting up My Brand Kit. Upload your logos, add your favicon, and organize your brand colors. Your future self and your entire team will thank you when everything's already styled correctly and ready to go.
