Last week, George and I tried to make the most of Max and Devyn's absence with an in-depth fireside chat about the state of inbound, what's changed, and what our fellow HubSpotters need to think about as we move forward.
On this week's episode, George and Devyn were left to fend for themselves, as Max and I so callously abandoned them, because we don't care about their feelings. (Just kidding, Max was out of office for some very well deserved time off, and I was moving!)
🔎 Related: Your ultimate 2024 inbound strategy stop, start, keep showdown
How did George and Devyn make the most of their stolen time together? Oh my gosh, with one of the most powerful, intimate, and illuminating conversations about YouTube for business and business video strategy — a topic that both George and Devyn are uniquely and absurdly qualified to discuss.
If you've been in the inbound space for any length of time, the idea of "video is important" as a brand isn't exactly new. For YEARS, video has been championed (aggressively and ad nauseam) as an absolute necessity for brands that want to grow, that want to attract, engage, and delight new and existing customers.
🔎 Related: Let's be honest, the HubSpot agency model isn't broken (we are)
Unfortunately, as much as we completely agree with the undisputed importance of business video (and YouTube), it's still a topic rife with confusion, misinformation, and gross misconceptions. Also, by a show of hands, how many of you would consider the creation of consistent video for your organization is a pain point? Either because you're not doing it (it's too hard to get such a program off the ground), or you are doing video in-house, but freakin' painful?
If you've got more questions than answers about using YouTube for business and business video strategy, you are in the right place. George and Devyn are the guides you've been looking for ... 📽️
What We Talked About
- When brand leaders and marketing teams think of YouTube today, what are they likely getting wrong and why?
- What are the essential mindsets businesses need to possess about YouTube strategy and business video strategy overall?
- What are the critical differences between creating video content from a place of wanting to create value vs. wanting to go viral?
- When it comes to business video strategy overall, which matters more? Quality or quantity?
- What are our favorite strategic tips and tactics for optimizing YouTube channel descriptions and other options for brands?
- How would we encourage brands to think (or RETHINK) who can/should be on camera for videos?
- When it comes to YouTube, as a creator what’s HARDER than we thought it would be? And what is easier?
- Where would George challenge business leaders across all departments (owners, marketers, sales, service, operations) to push themselves with inbound and HubSpot to see the best results?
- What is one way we want to challenge our listeners to think differently about YouTube going forward?
And so much more ...
Additional Resources
- Let's be honest, the HubSpot agency model isn't broken (we are)
- Your ultimate 2024 inbound stop, start, keep showdown (HubHeroes podcast)
- What is the HubSpot Flywheel really? (HubHeroes podcast)
- Back to the HubSpot Flywheel: Unpacking inbound physics (HubHeroes podcast)
- Buying has changed, sales hasn't — now what? (HubHeroes podcast)
