Sidekick Strategies
Events
Contact UsSchedule a Strategy Call

Women of HubSpot

Conversations with the women shaping the HubSpot ecosystem. Leadership, strategy, and stories from the humans driving change.

23 articles

Women of HubSpot: Lauren Ryan on Choosing Yourself, Building a HubSpot Career, and Leaving a Legacy

Women of HubSpot: Lauren Ryan on Choosing Yourself, Building a HubSpot Career, and Leaving a Legacy

Lauren Ryan shares her journey from psychology major to HubSpot expert, highlighting her principles of choosing oneself, building meaningful careers...

HubSpot CRMLeadership & Culture

January 19, 2026

Women of HubSpot: Brandy Croon Asking Better Questions, Building Integrations, and Leading with Optimism

Women of HubSpot: Brandy Croon Asking Better Questions, Building Integrations, and Leading with Optimism

Brandy Crompton's journey at HubSpot highlights resilience, continuous growth, and leadership through community and practical action, especially in...

HubSpot CRMLeadership & Culture

January 16, 2026

Women of HubSpot: Victoria Harkes on Turning Setbacks Into Confidence and Community

Women of HubSpot: Victoria Harkes on Turning Setbacks Into Confidence and Community

Victoria Harkes shares her journey of overcoming career setbacks, finding her path in HubSpot, and building confidence through authentic leadership and community.

Leadership & CultureHubSpot CRM

January 14, 2026

Women of HubSpot: Casey Hawkins on Being a Helpful Human, Rebuilding Lead Scoring, and Protecting Your Work Life

Women of HubSpot: Casey Hawkins on Being a Helpful Human, Rebuilding Lead Scoring, and Protecting Your Work Life

Casey Hawkins shares her journey in marketing, focusing on helpfulness, lead scoring, and work-life balance, while empowering new consultants to value their work and charge appropriately.

Leadership & CultureLead GenerationMarketing Hub

January 12, 2026

Women of HubSpot: Justine Gaignard on Trusting Your Gut, Building Confidence, and Making HubSpot Adoption Feel Human

Women of HubSpot: Justine Gaignard on Trusting Your Gut, Building Confidence, and Making HubSpot Adoption Feel Human

Justine Gaignard on trusting her gut, building confidence, and making HubSpot adoption human, sharing lessons from her journey from journalism to...

HubSpot CRMLeadership & Culture

January 10, 2026

Women of HubSpot: Christina Kay on Confidence, Community, and Doing Business Like a Human

Women of HubSpot: Christina Kay on Confidence, Community, and Doing Business Like a Human

Explore Christina Kay's insights on separating self-worth from job titles, fostering community, and leveraging HubSpot to build a meaningful career in...

Leadership & CultureHubSpot CRM

January 8, 2026

Women of HubSpot: Anne McDonnell on Career Pivots, Honest Leadership, and Being the Kind of Helper People Remember

Women of HubSpot: Anne McDonnell on Career Pivots, Honest Leadership, and Being the Kind of Helper People Remember

Anne McDonnell discusses career pivots, honest leadership, and the importance of purposeful helpfulness in her journey from global education to...

Leadership & CultureHubSpot CRM

January 6, 2026

Women of HubSpot: Kristen Granara on Learning That Scales and Leadership That Stays Human

Women of HubSpot: Kristen Granara on Learning That Scales and Leadership That Stays Human

How does Kristen Granara build learning at HubSpot that scales without losing the human touch...

Leadership & CultureHubSpot CRM

December 17, 2025

Danielle Urban on Choosing Your Own Path | Women of HubSpot

Danielle Urban on Choosing Your Own Path | Women of HubSpot

Danielle Urban's journey depicts resilience and innovation, transforming setbacks into fuel for her success as a marketing operations leader and a parent prioritizing family.

HubSpot CRMLeadership & Culture

December 12, 2025

Haydee Ferrufino on Building Opportunity Engines in El Salvador | Women of HubSpot

Haydee Ferrufino on Building Opportunity Engines in El Salvador | Women of HubSpot

Discover how Haydee Ferrufino is using her business, The Orange Box Agency, to create opportunities and drive positive change in El Salvador.

Leadership & CultureHubSpot CRM

December 8, 2025

Brenna Zenaty on Saying Yes to Scary Growth | Women of HubSpot

Brenna Zenaty on Saying Yes to Scary Growth | Women of HubSpot

Discover Brenna Zenaty's inspiring journey from retail to HubSpot Academy, embracing nonlinear paths and building confidence through community and continuous learning.

Leadership & CultureHubSpot CRM

December 6, 2025

Women of HubSpot: Megan Eunson on Owning Your Path in Customer Success

Women of HubSpot: Megan Eunson on Owning Your Path in Customer Success

Megan Eunson's career story at HubSpot highlights the power of resilience, continuous learning, and owning your path in the face of unexpected changes.

HubSpot CRMService HubLeadership & Culture

December 4, 2025

Meg Duffy x Women of HubSpot: Let Women Cook, Lead, and Help Others Flourish

Meg Duffy x Women of HubSpot: Let Women Cook, Lead, and Help Others Flourish

Meg Duffy's journey in HubSpot shows how creativity, trust, and empowerment can help women lead and flourish in tech. Empower your team to unlock...

Leadership & CultureHubSpot CRM

November 8, 2025

Alana Lovett-Griffin: Peaceful Leadership in Partner Ops | Women of HubSpot

Alana Lovett-Griffin: Peaceful Leadership in Partner Ops | Women of HubSpot

Discover how Alana Lovett-Griffin leads with heart and values at HubSpot, empowering her team while prioritizing rest and authenticity.

Leadership & CultureHubSpot CRMOperations Hub

November 8, 2025

Ranya Barakat | Women of HubSpot: Value First, People Always

Ranya Barakat | Women of HubSpot: Value First, People Always

Discover how Ranya Barakat transforms challenges into opportunities, leading with value and empowering teams in the HubSpot ecosystem.

HubSpot CRMLeadership & Culture

November 4, 2025

Women of HubSpot: Lica Wouters on Human-Centered Ops

Women of HubSpot: Lica Wouters on Human-Centered Ops

Lica Wouters shares her journey from film to AI, emphasizing grit, empathy, and collaboration in building successful AI-driven business systems.

AI & TechnologyLeadership & CultureOperations Hub

November 4, 2025

Dr. V Boykin on Women of HubSpot: Choosing Truth, Building Confidence, and Helping Humans Flourish

Dr. V Boykin on Women of HubSpot: Choosing Truth, Building Confidence, and Helping Humans Flourish

Dr. V Boykin shares her journey from adversity to leadership, emphasizing truth, empowerment, and human-centered operations in the tech industry.

HubSpot CRMLeadership & Culture

October 31, 2025

Omi Diaz Cooper on Sales as Service and Empowered Leadership

Omi Diaz Cooper on Sales as Service and Empowered Leadership

Discover Omi Diaz-Cooper's inspiring journey from anthropologist to agency leader, her 2020 pivot, and how she redefines sales with a human-centered approach.

Leadership & CultureSales Enablement

October 25, 2025

Women of HubSpot: Crystal King — Writer, Teacher, Builder of Empowered Ops

Women of HubSpot: Crystal King — Writer, Teacher, Builder of Empowered Ops

Meet Crystal King, a writer and educator at HubSpot, reshaping tech education and empowering others through creativity, leadership, and innovative AI strategies.

HubSpot CRMRevOpsAI & Technology

October 21, 2025

Women of HubSpot: Tracy Graziani on Power, Possibility, and Building Work That Lets Humans Flourish

Women of HubSpot: Tracy Graziani on Power, Possibility, and Building Work That Lets Humans Flourish

Tracy Graziani shares her journey from overcoming biases to leading a successful agency, highlighting the power of human-first operations and practical empowerment in the HubSpot ecosystem.

Leadership & CultureHubSpot CRM

October 10, 2025

Jasna Suhadolc on Building a Women-Led HubSpot Agency | Women of HubSpot

Jasna Suhadolc on Building a Women-Led HubSpot Agency | Women of HubSpot

Discover how Jasna Suhadolc built a successful women-led HubSpot agency, balancing personal challenges and professional growth, while empowering her team.

HubSpot CRMLeadership & Culture

October 9, 2025

Sarah Lane-Hawn: Human Before Tech, Courage Before Titles, and Systems that Actually Serve

Sarah Lane-Hawn: Human Before Tech, Courage Before Titles, and Systems that Actually Serve

Sarah Lane-Hawn's journey highlights human-centered operations, courage, and smarter automation in B2B. Discover how she transforms challenges into...

Leadership & CultureOperations HubAutomation & Workflows

October 7, 2025

Women of HubSpot: Courtney Sembler on Building Ops That Help Humans Flourish

Women of HubSpot: Courtney Sembler on Building Ops That Help Humans Flourish

Courtney Sembler discusses building operations that empower human growth, emphasizing customer education, resilience, and leadership in HubSpot's...

HubSpot CRMOperations HubLeadership & Culture

October 1, 2025