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Email Marketing

Email marketing strategies that get opens, clicks, and conversions. Templates, segmentation, automation, and deliverability tips.

Email Still Works (When You Do It Right)

Email marketing isn't dead. Bad email marketing is dead. The difference between a message that gets opened and one that gets deleted comes down to relevance, timing, and actually giving the reader something worth their attention.

These resources cover everything from segmentation and personalization to automation sequences, deliverability, and the copy that drives clicks. We share what actually works in real inboxes, not theoretical best practices.

If your open rates are dropping or your nurture sequences aren't converting, start here. Or explore our email nurture strategy services.

23 Email Marketing Articles

Throttle Marketing Email: Slow Down to Send Smarter

Throttle Marketing Email: Slow Down to Send Smarter

HubSpot's email throttle now supports 1 email/min over 10 days. Protect deliverability and reduce traffic spikes with slower send rates.

Marketing HubEmail MarketingAutomation & Workflows

April 20, 2026

Contact Email Logging Rules: Auto-Create Contacts from Incoming Emails

Contact Email Logging Rules: Auto-Create Contacts from Incoming Emails

HubSpot's auto-create contacts feature builds CRM records from inbound emails. Here's how to turn it on and optimize your workflow.

HubSpot CRMEmail MarketingAutomation & Workflows

April 20, 2026

Breeze Assistant Now Drafts and Sends Emails from CRM Records

Breeze Assistant Now Drafts and Sends Emails from CRM Records

Breeze Assistant now drafts context-aware emails and sends them directly from CRM records. Learn what changed, how to use it, and who benefits most.

AI & TechnologyEmail MarketingSales Hub

April 15, 2026

HubSpot Emails Did You Know You Can... A Nerdy Email Conversation

HubSpot Emails Did You Know You Can... A Nerdy Email Conversation

Discover how to master HubSpot email with insights on marketing, one-to-one, and transactional emails to enhance your communication strategy...

Email MarketingMarketing HubHubSpot CRM

March 3, 2026

Stop Following Outdated Email Rules (Do This Instead)

Stop Following Outdated Email Rules (Do This Instead)

Is your B2B email strategy built on expired advice? Here's what the contrarians are doing right now to get real results...

Email MarketingInbound Marketing

February 6, 2026

Test Your Customer Agent on Email Before You Go Live

Test Your Customer Agent on Email Before You Go Live

HubSpot's Customer Agent email testing lets you preview AI responses before going live, no email channel required. Here's what it does and how to use it.

AI & TechnologyService HubAutomation & Workflows

January 8, 2026

A/B Testing in HubSpot: Stop Guessing with Your Buyers, Start Winning

A/B Testing in HubSpot: Stop Guessing with Your Buyers, Start Winning

Ready to have your mind blown? Despite how long A/B testing has been around—and how you can use it inside HubSpot—most still don’t know how to use it well.

HubSpot CRMMarketing HubEmail Marketing

April 2, 2025

How to Export Contacts from HubSpot (Step-by-Step Video Tutorial)

How to Export Contacts from HubSpot (Step-by-Step Video Tutorial)

Want to learn how to build an email list in HubSpot? This step-by-step guide is perfect for beginners and pros! Discover the best practices for creating...

HubSpot CRMEmail MarketingVideo & Podcasting

March 21, 2025

How to Build an Email List in HubSpot (Video + Complete Process Overview)

How to Build an Email List in HubSpot (Video + Complete Process Overview)

Want to learn how to build an email list in HubSpot? This step-by-step guide is perfect for beginners and pros! Discover the best practices for creating...

Email MarketingLead GenerationHubSpot CRM

January 6, 2025

What Is Marketing Automation + Why Does It Matter? (+ Examples)

What Is Marketing Automation + Why Does It Matter? (+ Examples)

Are you tired of spending countless hours on repetitive marketing tasks that distract you from growing your actual business? Marketing automation's here...

Automation & WorkflowsMarketing HubEmail Marketing

August 8, 2024

HubSpot Personalization Strategies That Aren’t Totally Creepy

HubSpot Personalization Strategies That Aren’t Totally Creepy

Where's the line between powerful marketing personalization strategies you should be using and being downright creepy? And how can HubSpot make it easy ...

Marketing HubInbound MarketingEmail Marketing

March 26, 2024

Streamline Your Email Marketing: How to Create a Hard Bounce Contact List in HubSpot

Streamline Your Email Marketing: How to Create a Hard Bounce Contact List in HubSpot

Enhance your email marketing strategy by learning how to quickly create a hard bounce contact list in HubSpot. This guide provides a straightforward...

Email MarketingMarketing HubAutomation & Workflows

January 6, 2024

Recap of UNBOUND 2023: A Journey of Learning, Connection, and Growth

Recap of UNBOUND 2023: A Journey of Learning, Connection, and Growth

Discover our complete UNBOUND 2023 experience! Follow the GBT team's journey through key sessions, valuable connections, and growth insights.

HubSpot CRMAI & TechnologyLeadership & Culture

September 12, 2023

The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)

The Art and Science of Crafting Powerful HubSpot Campaigns (+ Examples)

What are HubSpot campaigns, and how can you create HubSpot campaigns that provide more clarity (and better results!)? In this deep-dive, you'll discover...

HubSpot CRMMarketing HubInbound Marketing

July 28, 2023

What Jorge learned: Microsoft Dynamics integrations, newsletters, and community

What Jorge learned: Microsoft Dynamics integrations, newsletters, and community

Has migrating from Microsoft Dynamics to the HubSpot CRM gotten any easier? How do you get better email newsletter performance besides great copy? Well...

HubSpot CRMEmail MarketingLeadership & Culture

June 21, 2023

6 HubSpot and human lessons I've learned in my first 60 days (new series)

6 HubSpot and human lessons I've learned in my first 60 days (new series)

What does it take to create great email copy? What are the secrets to powerful client relationships? What's it like to work for George B. Thomas? These ...

HubSpot CRMEmail MarketingLeadership & Culture

April 27, 2023

HubSpot and email marketing Part II: Electric Boogaloo

HubSpot and email marketing Part II: Electric Boogaloo

What are the most common ways you're losing money with HubSpot's email marketing tool? And how do you maximize it to its fullest potential? There are 3 ...

Email MarketingMarketing HubInbound Marketing

March 14, 2023

HubSpot email marketing strategy + best practices 101

HubSpot email marketing strategy + best practices 101

Email marketing has changed a lot over the past decade-ish ... but it's still very much alive, kicking, and delivering ROI. But what are the must-know ...

Email MarketingMarketing HubInbound Marketing

March 8, 2023

HubSpot email signature presets setup (tips + optimization strategies)

HubSpot email signature presets setup (tips + optimization strategies)

Want to use the HubSpot Marketing Hub email marketing tool to send out emails for your sales or service teams across multiple contact owners? In this ...

Email MarketingMarketing HubSales Hub

January 19, 2023

How to connect email sending domain in HubSpot (video tutorial)

How to connect email sending domain in HubSpot (video tutorial)

You're ready to start sending emails through your new HubSpot Marketing Hub portal, but how do you setup your email sending domain? In this quick video...

Marketing HubEmail MarketingVideo & Podcasting

January 9, 2023

HubSpot GDPR: Are you making this big mistake? (video tutorial)

HubSpot GDPR: Are you making this big mistake? (video tutorial)

What are HubSpot's GDPR compliance options? What do you do if you can no longer send messages to your contacts in HubSpot with GDPR enabled? In this ...

HubSpot CRMEmail MarketingOperations Hub

January 3, 2023

HubSpot blog email subscriptions setup (5-minute video tutorial)

HubSpot blog email subscriptions setup (5-minute video tutorial)

Getting started with blogging in HubSpot Marketing Hub? This video tutorial will teach you how to quickly setup instant, daily, weekly, and monthly ...

Marketing HubEmail MarketingVideo & Podcasting

December 21, 2022

Powerful Free Email Signature Generator by HubSpot & Others

Powerful Free Email Signature Generator by HubSpot & Others

Are you looking for an easy way to generate an email signature for yourself and other teammates? Then this tutorial on the HubSpot email generator will ...

Email MarketingOperations HubHubSpot CRM

June 3, 2022

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