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Protect Your HubSpot Data: A Complete Guide to CRM Backups and Restoration

January 23, 2026

Look, we get it. Data backups aren't the flashiest feature in HubSpot. They're not going to make your team jump out of their seats. But here's the thing: they're absolutely critical to protecting your business. One wrong move, a bad bulk update, or an accidental deletion can cost you valuable data and countless hours of recovery time. That's why we're breaking down exactly how to set up, download, and restore CRM data backups in HubSpot. It's easier than you think, and it'll save you serious headaches down the road.

Why CRM Data Backups Matter

Think of a CRM data backup like insurance for your business. You're creating a snapshot of all your critical information that you can revert to if something goes wrong. Whether it's a bulk update that didn't go as planned or accidental data loss, having a backup means you can restore everything to a previous state without losing sleep. That's peace of mind we all need.

How To Create A CRM Data Backup

Ready to protect your data? Follow these steps:

  1. Log into your HubSpot account
  2. Click the settings icon (gear) in the top right corner
  3. Scroll down the left sidebar until you find "Backup and Restore"
  4. Click "Create Backup"
  5. Click the "Create" button to confirm

That's it. HubSpot will process your backup, and you'll get a notification when it's ready. Just know that this might take some time depending on how much data you've got stored.

What Gets Included In Your Backup

Your backup file will be delivered as a zip file containing multiple CSV files. You can open and edit these files with any spreadsheet tool. Here's what's included:

  • Contacts
  • Companies
  • Conversations
  • Deals
  • Tickets
  • Custom objects
  • Products
  • Calls
  • Tasks

Keep in mind that association data and activity data for these records aren't included in the backup. But you're still getting all the core information you need to recover from most situations.

Download And Restore Your Backup

Once your backup is complete, you've got two options: download it or restore from it. Here's what you need to know:

Downloading Your Backup

You'll have 14 days to download your backup file before the link expires. Click the download button and save the zip file somewhere secure. Store it offline if you want an extra layer of protection. This gives you a portable copy of your data that you can access anytime.

Restoring From A Backup

If something goes wrong and you need to revert your data to a previous state, click the "Restore" button on your backup. HubSpot will walk you through the restoration process, which lets you bulk revert your data seamlessly. No manual work required.

Pro Tips For Backup Success

Create backups regularly, not just when you think you might need them. Make it a habit before major bulk updates or migrations. Store your downloaded backups in a secure location. And don't wait until disaster strikes to test your restore process. Know that it works before you actually need it.

The execution is where it's at. So go out there and be the hub hero that your organization needs. Set up those backups today and sleep better tonight knowing your data is protected.

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