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Orchestration vs. Collection: Why Your Marketing Ideas Aren’t Working

6 min read

Orchestration vs. Collection: Why Your Marketing Ideas Aren’t Working

The most dangerous phrase in marketing is not “we have always done it this way.” It is: “That’s a great idea, let’s add it to the list.” Because the list is not the work. The list is where good intentions go to die. If you are a marketing manager,...

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Women of HubSpot: Anne McDonnell on Career Pivots, Honest Leadership, and Being the Kind of Helper People Remember

3 min read

Women of HubSpot: Anne McDonnell on Career Pivots, Honest Leadership, and Being the Kind of Helper People Remember

Anne McDonnell is the kind of person you want on your side when you are trying to figure something out. She is calm. She is thoughtful. And she shows...

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Value First Humans: Multiplying Value Instead of Extracting It with Chris and George

3 min read

Value First Humans: Multiplying Value Instead of Extracting It with Chris and George

This episode felt like the right kind of ending. Chris Carolan opened it as the final chapter in the foundational Value First Humans series, right on...

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Recognizing Signals Instead of Manufacturing Leads with Chris & George

3 min read

Value First Humans: Recognizing Signals Instead of Manufacturing Leads with Chris & George

This might be my favorite Value First Humans episode that Chris Carolan and I have recorded. Not because it sounds smart. Because it hits the root of...

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Value First Humans: Building Genuine Connections, Not Managing Transactions

3 min read

Value First Humans: Building Genuine Connections, Not Managing Transactions

Somewhere along the way, a lot of businesses stopped building relationships and started managing humans like tasks. Not because people are bad....

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Women of HubSpot: Kristen Granara on Learning That Scales and Leadership That Stays Human

4 min read

Women of HubSpot: Kristen Granara on Learning That Scales and Leadership That Stays Human

Kristen Granara walks into a room as herself. Not a polished version. Not a performance. Not a “safe” version that fits someone else’s idea of...

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Talking About Learning and Growth in a Human Way WithChris Carolan

3 min read

Talking About Learning and Growth in a Human Way WithChris Carolan

Most teams do not struggle because they lack information. They struggle because the way we package information creates friction, pressure, and...

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Danielle Urban on Choosing Your Own Path | Women of HubSpot

6 min read

Danielle Urban on Choosing Your Own Path | Women of HubSpot

Some stories punch you in the gut before they lift you up. Danielle Urban’s is one of those. Laid off from her first job four months out of college....

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Value First Humans: Purpose, Passion, Persistence, and Love in Business

3 min read

Value First Humans: Purpose, Passion, Persistence, and Love in Business

I do not want you to meet a “work version” of me. I want you to meet the whole human. Because when we build businesses that only celebrate...

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Haydee Ferrufino on Building Opportunity Engines in El Salvador | Women of HubSpot

6 min read

Haydee Ferrufino on Building Opportunity Engines in El Salvador | Women of HubSpot

There is something powerful about watching a woman decide she will not only build a business, she will use that business to open doors for an entire...

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