What Changed and Why It Matters
HubSpot ships updates constantly, and most of them get buried in release notes nobody reads. We fix that. Every update here is a practical breakdown: what changed, who it affects, and whether you should care.
We don't just report features. We tell you how they fit into your workflows, your reporting, and your day-to-day inside the platform. Whether it's a Marketing Hub redesign or a new Operations Hub integration, you'll know exactly what to do with it.
41 Episodes
Connect Breeze Agents with G2, Linear, Gong, and Amplitude
HubSpot Breeze Agents now connect to G2, Linear, Gong, and Amplitude via MCP servers. Learn what changed, how to set it up, and which teams benefit most.
April 21, 2026
Data Agent CRM Data Source: Ask Your Whole CRM at Once
HubSpot's Data Agent now searches your entire CRM in one prompt. Learn what changed, how to use it step by step, and who gets the most value from it.
April 21, 2026
Throttle Marketing Email: Slow Down to Send Smarter
HubSpot's email throttle now supports 1 email/min over 10 days. Protect deliverability and reduce traffic spikes with slower send rates.
April 20, 2026
Contact Email Logging Rules: Auto-Create Contacts from Incoming Emails
HubSpot's auto-create contacts feature builds CRM records from inbound emails. Here's how to turn it on and optimize your workflow.
April 20, 2026
Create Campaigns from AEO Recommendations in Marketing Studio
HubSpot's Marketing Studio now turns AEO blog recommendations into full campaigns instantly. Learn what changed, how to use it, and who benefits most.
April 20, 2026
Breeze Is Eating HubSpot: What the April 2026 Updates Actually Mean
Every major HubSpot April 2026 update threads through Breeze. Reports, calculations, emails, tasks, agents. Here's what it means and what to do this week.
April 17, 2026
Breeze Assistant Now Drafts and Sends Emails from CRM Records
Breeze Assistant now drafts context-aware emails and sends them directly from CRM records. Learn what changed, how to use it, and who benefits most.
April 15, 2026
Generate LinkedIn Articles from AEO Recommendations
HubSpot's AEO tool now drafts LinkedIn articles from AI search gaps so your brand shows up when ChatGPT, Gemini, and Perplexity answer buyer questions.
April 14, 2026
HubSpot AI Image Creation: Conversational Editing Is Here
HubSpot's rebuilt AI image tool lets you generate, refine, and brand images through conversation. Here's what changed, who it's for, and how to use it.
April 14, 2026
Add Trending TikTok Audio to Videos in HubSpot Editor
HubSpot now surfaces trending TikTok audio inside the video editor. Learn what it is, how to use it step by step, and who benefits most from this update.
April 14, 2026
Create Video Clips and Posts in the HubSpot Social Tool
HubSpot now lets you create AI-suggested video clips and publish them with captions directly in the social composer. Here's what changed and how to use it.
April 14, 2026
Customer Agent Lead Qualification: Your AI Front Desk Is Open
HubSpot's Customer Agent qualifies leads, updates CRM, and books meetings automatically. Here's what changed and how to set it up.
April 14, 2026
HubSpot Dashboard Tags: Organize and Find Dashboards Faster
Label, filter, and bulk-organize HubSpot dashboards by team, project, or campaign. Here's what changed and how to use it.
April 14, 2026
HubSpot Video Editor: Now Available in Marketing Hub Pro and Enterprise
Edit and publish TikTok-ready videos in HubSpot. Trim, caption, and brand without switching tools. Here's how it works.
April 14, 2026
Transfer Calls from Customer Agent to IVR
HubSpot's new call transfer feature lets you route Customer Agent calls to your IVR. Here's how to set it up and who benefits most.
April 14, 2026
HubSpot Customer Success Rooms: One Shared Space for Every Post-Sale Task
HubSpot Customer Success Rooms give CSMs and customers one shared workspace for tasks, docs, and status updates. Here's how to set it up.
April 14, 2026
Customer Agent Embedded Testing: Configure, Test, and Publish with Confidence
HubSpot's Customer Agent Embedded Testing lets you configure, test, and publish AI agent changes safely. Learn how Draft Mode works and who needs it most.
April 14, 2026
Breeze Assistant Is Now Built Into HubSpot Mobile
Breeze Assistant is now built into HubSpot Mobile. Get AI-powered CRM answers, voice dictation, and synced chat history anywhere. Here's how to use it.
April 13, 2026
Create Associations Between Records Based on Existing Associations
HubSpot's Create Association workflow action now targets related records automatically. Here's what changed and how to set it up.
April 13, 2026
Customer Agent Now Switches Languages Mid-Conversation
HubSpot Customer Agent now switches languages mid-conversation. Here's what changed and why it matters for your multilingual support team.
April 13, 2026
Customized Task Properties and Subtasks in HubSpot CRM
HubSpot now supports custom task properties and subtasks. Learn what shipped, how to set it up step by step, and which teams will get the most value.
April 13, 2026
HubSpot Product Bundles: Build Once, Quote Faster Every Time
HubSpot's new product bundles let you group items once and insert them with one click. Here's what it does, who it's for, and how to set it up today.
April 13, 2026
Sync Recurring Meetings to HubSpot: Full Calendar Sync Is Here
Sync recurring meetings to HubSpot CRM records. Here's what changed, how to set it up, and which teams benefit most from this beta feature.
April 13, 2026
HubSpot Updates That'll Power Up Your Business Strategy
George B. Thomas reveals latest HubSpot updates and strategies to power up your business. Stay ahead and boost your growth potential.
April 2, 2026
Level Up Your HubSpot Game: Auto Capture, Integrations, and Customer Portals!
Explore 13 HubSpot updates: auto-capture clicks, connections insights, and upgraded customer portal. Boost your strategy with new features.
March 31, 2026
Level Up Your AI: HubSpot Customer Agent Tester Gets Smarter
HubSpot's Customer Agent Tester gets smarter! New file attachments and improved guidelines make AI testing realistic and fix issues faster.
March 30, 2026
Wake Up Customer Platform: HubSpot Updates for February 2026
Discover the latest HubSpot updates, including enhanced Salesforce company object sync and AI-powered property validations with Breeze, ensuring cleaner CR
March 25, 2026
HubSpot Updates 2/19/2026: Developer MCP Server Goes GA with AI Enhancements
Discover the HubSpot Developer MCP Server's general availability, offering AI-powered tools for building integrations and CMS experiences locally.
March 19, 2026
HubSpot Updates 2/10/2026: Multiple Main Teams & Video Capture
Discover major HubSpot updates including full functionality for multiple main teams and the new in-app video capture feature for sales and marketing.
March 13, 2026
HubSpot Updates: Claude Connector Enhancements and AEO Tool
Discover the latest HubSpot updates, including expanded Claude connector capabilities for CRM record management and the new AEO tool for AI-powered search
March 6, 2026
HubSpot Updates: Clean Data, Surveys, Duplicates, More
Discover the latest HubSpot updates on data formatting, email surveys, and managing duplicates to keep your CRM clean and efficient.
March 1, 2026
HubSpot Updates 2/6/2026: Deal Split Goals, Campaign Automation, and Unsubscribe Links
Discover the latest HubSpot updates for February 6, 2026, covering deal split reporting, enhanced campaign automation in workflows, and configurable email
February 23, 2026
HubSpot Updates 2/24/2026
Discover the latest HubSpot updates for February 2026, including TikTok integration, Notion data sync, custom object associations, and emailable contact se
February 17, 2026
HubSpot Updates: Chat About Recurring Meetings, Account Cleanup, and Buyer Details in Quotes
This HubSpot Updates episode covers new features including syncing recurring meetings, account cleanup tools, and capturing buyer details directly within q
February 10, 2026
HubSpot Updates March 3, 2026: 13 Changes You Need
Discover 13 new HubSpot updates for March 3, 2026, including approval request deadlines, ticket auto-association, Outlook alias support, and excluding week
February 4, 2026
HubSpot Updates March 2 2026: Email Workflows, Sequence Tracking, and Deal Automation
Discover the latest HubSpot updates for March 2, 2026, including new email workflow capabilities, sequence send tracking, and automated line item additions
January 29, 2026
HubSpot Updates: Restore Deleted Contacts, 0% Tax Rates, and Editable Assigned Teams
Discover the latest HubSpot updates including restoring deleted contacts by workflow, displaying 0% tax rates, and editable assigned teams in the help desk
January 22, 2026
Time to Talk About HubSpot Updates!
Discover the latest HubSpot updates, including enriched Slack link previews, redesigned approval settings, and a new export history retention policy.
January 17, 2026
Time Zone Offsets and Granular Filter Insights in HubSpot CRM
Discover new HubSpot CRM updates: import time zone offsets for datetime properties and get granular filter insights for precise segment building. Enhance y
January 11, 2026
Test Your Customer Agent on Email Before You Go Live
HubSpot's Customer Agent email testing lets you preview AI responses before going live, no email channel required. Here's what it does and how to use it.
January 8, 2026
HubSpot Updates: Permissions, App Installs, and Data Connectors
This HubSpot Updates episode covers new features including managing permissions on line item properties, testing app install flows, and a native Azure Syna
January 4, 2026