HubSpot Reporting mindsets, misconceptions, and marvelous disasters!
Someone crazy smart once said, "If you can't measure it, you can't manage it."
That couldn't be more true in the inbound space,...
Podcast (4)
HubSpot social media strategy 101
Ahhhh, social media. We love it, we hate it, we hate to love it, and we love to hate it. Still, it doesn’t matter if you consider...
Get ready for HubSpot's World Certification Week, May 15-19, 2023!
If you're a long-time listener of the HubHeroes podcast, you know we're not only huge fans of HubSpot Academy, we are passionate,...
AI, ChatGPT, and the future of inbound, marketing, and business ethics
OK, folks. We’re taking a step back from our usual HubSpot and inbound fare this week to talk about a topic that has had tongues...
What is the HubSpot Apps Marketplace?
Hoo boy, buckle up, folks! This is a jam-packed episode, and I don't say that lightly. Yes, the meat of the episode is an in-depth...
What's a HubSpot Solutions Architect? Do you need one?
Normally when you fire up an episode of the HubHeroes podcast, the title is a dead giveaway of what we're going to be talking...
Why go HubSpot Service Hub?
In the last episode of HubHeroes, we unpacked what customer delight is, how wildly important it is to your business, and how...
What is customer delight and who's responsible + examples
What is customer delight and why does it matter? Customer delight, quite simply, boils down to how well you treat your customers....
HubSpot custom properties, objects, and groups 101 + best practices
Are you ready to have your mind blown? I'm being 100% serious with you right now in asking that question. If you have HubSpot, and...
HubSpot Flywheel: engage phase ... is building trust crap?
It's INBOUND week, y'all, and as you may remember from last week's episode, your HubHeroes crew are beyond excited for what's to...
What is growth strategy? With Troy Sandidge
I've been in this game for decades now, and let me tell you something. It doesn't matter what industry you're in or if you're in...
HubSpot INBOUND 2022 prep, pop quiz, and trip down memory lane
Y'all, it's almost here – HubSpot's INBOUND 2022 event, which is dedicated to showcasing incredible thought leadership across...
What are buyer personas really? And who are they?
We've already talked about the buyer's journey and creating great content – two foundational elements of what it takes to be...
Demystifying your customer buyer's journey
Ahhhh, the buyer's journey. On paper, the buyer's journey is the process by which your ideal buyers become aware of their problem,...
What makes great content?
Great content is the fuel of any powerful inbound strategy – and when you nail how to create great content, attracting the right...
Why HubSpot? Why inbound?
Welcome to the inaugural episode of The HubHeroes Podcast! Our mission is a bold one – to empower all of you (marketing, sales, and...